Three Steps Of Location Selection For Children'S Wear Franchised Stores
Picking the place is the most important step in choosing the location of children's clothing franchises. It is to identify people and traffic.
First of all, we need to think clearly about where people should go instead of where they are going.
Therefore, we need to spend a little time before setting up shop to calculate the traffic volume of the morning, afternoon, evening and so on in the target area of interest, mainly for the statistics of the number of people entering the shops nearby, and to observe the proportion of the workers, students and housewives in the crowd after that, we must calculate them on weekdays and weekends. Only in this way can we know the distribution of the people.
The location is also.
Children's wear
One of the steps of location selection is to find out the surrounding environment.
After selecting the place, we will begin to inspect the surrounding environment.
Here we need to observe from two angles, one is from the businessman's point of view, the other is to judge whether the location can create performance, and the other is from the customer's point of view.
customer
Will you go shopping from here?
Golden Section
There are relatively few cold corners, and secondary business circles also need hot spots.
Therefore, finding location is one of the steps to locate children's clothing stores. If you want to succeed, you must find your own differences.
Look at the storefront is one of the steps to locate children's clothing stores.
When you look at the storefront, you should hold the mood of the first date.
Look at the distance, look near, imagine your store in this space. Once the name of the store is placed on the sign, will it be very obvious? Is the person driving the car seen?
Can pedestrians notice from the sidewalk? A good storefront is like a live advertisement, not only for people to find you easily, but also for showing potential customers to the road.
In addition, the children's wear franchise design is also a key point. Is this location suitable for retail business? Is it attractive? Even in the similar shopping streets, the quality may be quite different.
Is the quality of the building as good as yours? Remember, think about buildings from the perspective of brand building.
The above is the steps of selecting children's clothing stores.
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The commercial center is generally the area with large traffic volume, high frequency of purchase and high quality of purchase. Most of the customers who come here show strong psychological characteristics of seeking quality, seeking good and seeking beauty, and the sensitivity to price is relatively low.
Therefore, in these areas, the quality of commodities is good, the varieties should be complete, and there is a strong trend of time and a sense of the times. At the same time, the price is relatively high.
For example, in theaters, cinemas and other entertainment places, sometimes people who are interested in leisure and entertainment are sometimes wandered around the shops.
How to open a man's shop? Clothes are popular and have many styles. As long as they can buy fashionable clothes of unique style, people will not buy them anywhere else.
Moreover, most of the places of entertainment are young people. They are very fashionable in fashion. Therefore, opening up a fashionable foreign trade clothing store in these places will attract a large number of young customers who are catching up with the trend.
For clothing items, if you can focus on a lot or block, you can attract customers.
Because there are many shops that run similar products, customers can have more opportunities to compare and choose here.
Shops opened near residential areas, with a relatively concentrated population and high population density.
How to open a man's shop? In this area, people of all ages and social strata have.
It is easier to choose different styles or types of clothes, and there will be more customers.
Moreover, because the flow of population has been very large and easy to grasp daily sales, sales will not suddenly rise and fall, which will ensure the stable and generous income of the shops.
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