Important Factors For Successful Opening Of Brand Clothing Stores

Clothing brands do not buy things on the street, buy them at random, but take comprehensive consideration before deciding.

Next, Xiaobian will tell you how to do these four steps.

If you want to join successfully, you must first inspect the brand, not only for the sake of prudence, but also for reducing the risk of clothing brand joining.

During the on-the-spot investigation, it is necessary to inspect the direct store of the brand, and not to be accompanied by its company personnel, so that they can choose to conduct an unannounced visit without the knowledge of the Brand Company.

It can be observed in the vicinity of the brand store for a period of time, and then observe the image and traffic volume of the store. Then, when the passenger flow is quite large, they enter the shop and pretend to go shopping to see the price of the clothing products, the quality of the products, and the quality of the products.

And so on.

When you get the contract, do not sign immediately. You can find some successful brands through the Internet or other channels, check their affiliate contracts, and compare them with the contract on hand, to see what is different and what are the deficiencies.

To sign

Don't be anxious or be caught.

If you are infected with the staff or other people at the scene, do not see others sign the contract, you are also anxious to sign the contract. Instead, you need to take the contract home and look at the terms carefully, identify those unclear terms and possible problems, and then submit them to the Brand Company.

After making sure that there is no problem, sign the contract again.

When reviewing the contract, if you do not understand, you can also consult some people who have professional experience in clothing management and economic contracts. This is very necessary. They have experience and can help you point out the problems that may exist in the contract, which is helpful to reduce the risk of joining.

Above is the four step of successful clothing brand joining.

Friends who invest in brand clothing can never succeed in joining these four steps.

But if you want to manage successfully, you still need to know certain business skills.

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Set up a theme display method for clothing display.

Themes should be constantly adapted to meet seasonal or special needs.

It can make the store create a unique atmosphere, attract customers' attention, and then play a promotional role.

The entire product will be displayed to the customers, for example, the entire dress as a whole, with human body models to be displayed from head to toe.

The overall display form can provide customers with overall vision and facilitate customers' purchase.

According to the size of the shelf, determine the value of the length, width and height of the commodity, arrange the goods neatly, highlight the sense of the quantity of the goods, and give customers a kind of stimulation. The goods displayed on the regular display are usually goods that the store wants to sell to customers in large quantities, or because of seasonal factors, customers purchase large quantities and purchase high frequency commodities.

It is the method of random accumulation of commodities.

It is mainly applied to display special goods, it is to give customers a kind of "special sale is cheap goods" impression.

The display devices used in random display are generally circular or four angle netted baskets, and they also contain prompts for special sales.

In fact, it is a change in neat display. It is also a sense of quantity of goods. Generally, it is stacked in a single style and arranged in order. The bottom of the carton with merchandise is cut into a tray and left behind, and then stacked up in a tray. This can speed up the speed of clothing display, and to a certain extent, prompt customers to buy in bulk.

It means that certain commodities are not changed after they have been identified.

Products that need to be displayed are usually famous brand names. Customers purchase these goods with high frequency and large purchase quantities, so they need to be displayed in a fixed position to facilitate customers, especially the old customers.

It refers to the display of different kinds of complementary clothing.

With the complementarity of commodities, customers can also buy the next item when they buy a product.

It can diversify the overall display of stores and increase the probability of customers buying goods.

Its application principle is that commodities must be complementing, breaking the distinction between commodities and expressing the actual needs of consumers.

The same commodities are classified according to different specifications and quantities, and then displayed together.

Its purpose is to stimulate the desire to purchase by making use of the price differences between different specifications of packaged goods, so as to make it buy decisions because of low price.

A display method based on the quality, performance, characteristics and objects of the product to display to customers.

It can facilitate customers to compare and choose between different colors, quality and price.

There is no central display rack at the entrance, middle or bottom of the shop, and a special display booth is provided.

It enables customers to view the merchandise displayed in four directions.

There are many kinds of equipment on island display, usually with platforms or large net goods baskets.

Island display equipment can not be too high, too high, it will affect the entire shop's space vision, but also affect the customers from four directions on island display merchandise perspective.