Purchasing Skills Make You Easy To Enter The "Desirable" Goods.

On the choice of source, many people think the cheaper the better.

In fact, this is a misunderstanding, why? Because when we covet cheap to enter a dozen or so pieces of clothing, basically, some middle and high-income customers will not buy it when they see such a source of goods.

The price of goods coming back at a low price will not be too high, so that those middle and high income customers will have great doubts about the quality of the clothes first. As the saying goes, "a penny and a piece of goods", tens of pieces of clothes that can be bought, and where will the workmanship and quality be good?

So how to accurately position yourself?

It depends on what age the shopkeepers want to do and what customers they consume.

I'm not sure. If I want to do it, I'll take it.

The ratio of high school and low school is in the right proportion, the top grade is less, the lower is more, the middle grade is the right stock, according to the ratio of high: medium: low =1:3:6.

Some low-grade clothing can not sell if they sell too much, they can be promoted or discounted at the door to attract the popularity of shops.

When you pick up the goods, what do you want?

First of all, it is not to consider their personal preferences, but rather their customers' preferences. First, think about what kind of styles are best sold in their stores, and then combine them with the characteristics of their own customers.

Taking children's clothing as an example, children are most sensitive to colors and patterns, so they can take some colorful pictures and love cute styles. Young people pursue fashion and fashion, and highlight the style of personality is absolutely the most suitable.

Different age groups have different preferences for clothing styles. They need more attention and Pondering on weekdays.

Before bargaining with wholesalers, setting a suitable price in your mind is very important. Otherwise, wholesalers will be slaughtered if they talk about their exports and do not have the bottom of their hearts.

Different types of clothes have different prices.

Some clothes are large sales, customers demand many, the price does not have to be too low, anyway, the market is placed there, it can definitely be sold; no one likes it, but much pressure can be much lower, because profits can not be held in advance, cost loss will be reduced.

Some clothing prices are not important, consumers only care about whether they have to sell, even if they come back.

Therefore, the most important thing for buyers is to have a keen sense of smell and to have a clear taste for customers.

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First of all, before choosing to join the brand, first understand the general situation of the local clothing market, including the level of people's consumption, the acceptable price of the products, the situation of the merchants in the surrounding business circle, avoid the competitive brand series, distinguish the consumer groups, decide to join the brand of men's wear, women's wear or children's wear, and plan the amount of money invested.

When all these decisions are clear, the brand scope of the franchise can be reduced to a certain extent, so that the brand selected can get twice the result with half the effort and increase the success rate.

Product style is the design concept and popular interest expressed by the product.

The style of the product is divided into the mainstream style and the tributary style.

The mainstream style is of high popularity and low fashion. It is the leading product of the market. The tributary style is suitable for consumers who are very popular. They are often the precursors of fashion.

Generally speaking, the mainstream styles include: city style, country style, romantic style, rigorous style, simple style, traditional style, avant-garde style, classic style, etc. the tributaries include: market style, military police style, national style, variant style, etc.

Style positioning enables operators to determine whether the number of target customers is sufficient, whether the price of products is competitive, whether they conform to local consumer habits, etc.

Generally speaking, clothing affiliate headquarters charges three kinds of fees for franchisees, including franchise, royalty and deposit.

The so-called "joining in gold" refers to the expenses paid by the Department to the headquarters when the shop opens before the shop opens, and the so-called royalty refers to the trademark used by the franchisee to use the headquarters and the cost paid to the headquarters by the goodwill, which is usually collected in the form of annual payment, quarterly payment or monthly payment. The guarantee fee refers to the fee charged by the headquarters to ensure that the franchisee will perform the contract or guarantee the loan.

Joining the gold can not be returned after signing the contract, so the franchisee will have to compare the three goods before signing the contract.

The best way to pay a month is to pay the royalty. It is best not to issue several checks at the same time, so as to avoid the termination of the franchise.

The guaranteed amount is less guaranteed to the franchisee.

General clothing headquarters will be asked to join the headquarters must buy goods with headquarters, no private purchase, and this is often the headquarters and franchisees most disputes.

Because franchisees often complain about the high supply price of headquarters, but in order to meet the consistency of the quality of the chain system, the headquarters must ask the franchisees to purchase from headquarters.

Therefore, the franchisee can ask the clothing to join the headquarters to provide the headquarters supply price list at the time of signing the contract. If the supply price deviates from the market demand, the product must be replenishment.