Pay Attention To The Trade Relief Trend Of Mexico And Brazil Footwear Industry In China

The agreement between China and the Ministry of economic affairs of Mexico on footwear export to Mexico "minimum price" came into effect at the end of 2014 in May 2012.

At present, the industry in Mexico is making frequent noises, hoping that the Mexican government will take strict control over imported shoes.

According to analysis, Mexico is likely to launch new trade remedy measures for shoes imported from China.

Since March 2010, anti-dumping measures against Chinese shoes have been officially launched for 5 years, and will expire in March 2015.

According to the understanding, Brazil is likely to initiate anti-dumping sunset review.

According to the regulations, the original anti-dumping measures will continue during sunset review.

In 2014, China's footwear exports continued to grow.

Export volume growth rate reached 1.5% and 11.8% respectively, and the export footwear products (including shoe materials) increased by 4.5% and 10.8% respectively.

The current international environment for China's footwear industry is not optimistic, so as to promote steady development of exports.

Remind exporters to pay close attention to the dynamics of the target market on trade relief and other aspects. In the near future, we should pay special attention to the markets like Mexico and Brazil, and actively respond to new situations that may arise.

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In fact, "going out" is no longer a new topic for the shoe industry.

As early as the financial crisis in 2008, Chinese shoe enterprises, which suffered economic shocks, proposed the strategy of "going out" and tried to reduce costs through industrial pfer.

In recent years, with the harmonious development of Sino African relations, the government has also strongly encouraged enterprises to invest in Africa to set up factories and implement a series of preferential measures.

During his visit to Africa, Premier Li Keqiang said that China would like to give priority to the pfer of suitable and needed labor-intensive industries and advantageous capacity to Africa, enhance local self-development capacity, create more jobs, and make China Africa achieve mutual benefit and win-win situation.

In addition to the strong support of the domestic government, African countries have issued a series of preferential policies for foreign investment.

African countries regard tax preferences as a powerful means to attract investment. In addition to tax incentives, countries have different measures to support foreign investment: Zimbabwe will give certain financial subsidies to enterprises with specific investment patterns; Morocco set up special funds to encourage and support investment in textile and leather industries; Ethiopia has implemented preferential policies for enterprises in specific industrial parks, such as: 4~7 years' tax exemption for income tax, and 30% for foreign exchange reserves.

With policy support, there are enterprises who dare to be the first to eat crabs.

Wenzhou and Dongguan, the manufacturing bases, are the first to go out. Many local enterprises try to relocate their factories to Southeast Asia and Africa.

According to Wang Jingceng, President of Dongguan shoe machine Association, there are 41 investment projects pferred from Guangdong to China since 2012, of which 15 and 13 have been pferred to Malaysia and Vietnam, mainly textiles, clothing and shoes and hats.

It is gratifying for shoe companies to "go out" successfully, but we should not ignore the obstacles encountered in "going out".

Some analysts say that due to the market development level and the strength of enterprises, the overseas investment of Chinese enterprises is still in the initial stage of development.

First of all, China's financial system has limited support for private enterprises going out.

Domestic audit procedures for overseas investment loans are very strict. If enterprises invest less than 1 million US dollars, banks will not consider the loan application of this enterprise. Therefore, small and medium-sized private enterprises are very difficult to obtain bank loans, virtually increasing the burden of capital chain.

Second, even if the enterprise obtains the bank loan, because the asset concentrates overseas, the bank is difficult to examine, once the enterprise appears the management difficulty, will be required to repay immediately.

Secondly, the administrative examination and approval procedures are complex.

Although the government has streamlined the process of administrative examination and approval, the process and procedure of examination and approval are still complex for small businesses.

According to the "overseas investment management measures" issued by the Ministry of Commerce in 2014, domestic enterprises should apply to the Ministry of Commerce or the provincial commerce department for overseas investment, and submit a series of application materials.

In the process of approval qualification, local enterprises can not apply for leapfrog applications. They should first apply to the provincial commerce department, and the provincial commerce department will report it to the Ministry of Commerce after collecting materials.

In this process, enterprises need to wait at least a month or so.

Last but not least, cultural factors.

China is an ancient country with a history of 1000 years. It has its own characteristics in culture and customs, especially its work attitude and interpersonal relationship.

Chinese people are very earnest, industrious and dedicated, and have a natural thought of official worship. This is totally different from the western liberalism.

The contrast of strong values is also a difficult problem for Chinese enterprises to "go out".

It is reported that some domestic enterprises investing in Africa and Southeast Asia do not understand the local culture and laws, and do not know deeply about local ecological folklore. They intentionally make some behaviors that cause local people's disgust, thus causing business difficulties.

In addition, the quality and attitude of employees also make many business owners headache. Because there is no overtime culture abroad, employees in western countries often complain about resisting overtime.

There is an old saying in China: orange is Huainan, orange is born, Huaibei is trifoliate orange.

Although the geographical environment has little impact on shoe enterprises, there are great differences in culture, workers' educational background and management methods in different regions. While seeing huge profits, enterprises need to think about their own economic strength, the fit degree between enterprises and local culture, and so on.

In short, "going out" opportunities and risks coexist, shoe companies must think twice before proceeding.