35 Shoe Manufacturers In Zhoukou Settled Down, With An Annual Output Value Of 2 Billion

In February 4th, from "

"Good news came from Zhoukou": on the same day, the cultural and creative park project of Zhongyuan shoe city was officially launched.

Vice governor Zhao Jiancai attended the foundation laying ceremony and announced the commencement.

It is understood that Zhongyuan shoe culture and creative garden project is a provincial key construction project, invested by Guangdong Footwear Manufacturers Association and Guangdong new horizon Group Co., Ltd., with a total investment of 20 billion yuan, including shoe making and processing.

Display sales, shoe materials wholesale and retail, creative research and development, cultural promotion, warehousing and logistics, tourism real estate, etc., will drive more than 1000 shoe-making enterprises, and produce an annual output in 10 years.

More than 3 billion pairs, accounting for more than 30% of the shoe production in the country, with an annual output value of 300 billion yuan, will make Zhoukou a well-known shoemaking base for the whole country and even the whole world.

In recent years, Zhoukou has seized opportunities to give full play to local advantages and actively undertake the pfer of shoemaking industry in coastal areas. At present, the city has settled in 35 shoe making enterprises, forming 20 million pairs of production capacity, 2 billion yuan annual output value, and more than 50 thousand employment personnel, forming a shoemaking industrial cluster with Xihua Kahn and Huaiyang Yatai as the leading brands. The provincial government has been named "the export base for footwear industry in Henan", and the city's footwear products export ranks first in the province, occupying half of Henan.

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The fast fashion supply chain ecosystem is a "net" system based on the C2B (user centered) mode and with the help of collaborative network.

It is a value network open, shared and built together.

A large number of small and medium-sized shoe enterprises have gone bankrupt, the shops have been struggling to survive, and the rapid development of mobile e-commerce has undoubtedly brought greater challenges to the shoe brands.

With the advent of the new market environment, how can we achieve double growth in sales and profits in 2015?

With the development of Internet, the voice of consumers is stronger and stronger. The first driving force of future value chain comes from consumers rather than manufacturers.

The so-called fast fashion supply chain ecosystem is based on the C2B (user centered) mode, and is formed by the collaboration network.

It is no longer a closed supply chain, it is an open, shared and co constructed value network, and real-time data interaction directly produces commercial value.

Different from the industrial economy, under the C2B mode, fast fashion supply chain has the characteristics of personalization, dynamic, platform cooperation, rapid response and so on.

The channel construction of traditional shoes and clothing industry is basically the same as that of the vertical and horizontal structure. The end is stores and consumers, and the supply chain is organized according to the high planned mass and deep inventory. This structure will break the supply of goods and consumers.

The Internet has realized the popularization of Internet world innovation, and the concept of "factory" has been changed gradually. From 3D printing to laser cutting machine and so on, the "fast plate making" new technology has been continuously opened, digitized, networked and intelligentized under the wave of industrial 4, and it can run on any scale.

The Internet can touch users, and it will be more efficient to get users' needs and data.

The essence of this influence is the pformation of the traditional highly planned supply chain organization, followed by the mass customization and flexible production led by C2B, which ultimately drives the whole business change.

This C2B commercial supply chain is different from the manufacturer led large-scale, pipelined, standardized and cost oriented B2C mode. Its core idea is that consumers decide on your marketing form, sales situation, product definition, service definition, production rhythm, and carry out wave and forced pmission in one link of the business chain.

Therefore, this mode of push and pull combined with the production mode and operation thinking of the Internet era is a self-organizing, adaptive, dynamic, and borderless ecological chain. There is more and more interaction between supply and demand, more and more participation, and the borderline is becoming more and more blurred.

For example, Haier has successfully decomposed into more than 2000 Chr (34) self organization (self management team) Chr (34), which operates as follows: employees can form their own ideas according to the new product characteristics based on the consumer opinions and market information collected from the Internet.

Once the idea is approved by the management, employees can organize and manage their own team to carry out the project.

The employee should also try to persuade other members of product designers, R & D engineers and marketing experts to join them, and the team members will share the profits that are ultimately obtained.