The Key To Opening A Clothing Store Is To Choose The Right Store Address.

When opening a clothing store, strategically, we must have a long-term vision, broad mind and extraordinary courage. We must know how to adjust measures to local conditions and flexibility.

In fact, if we want shops to be "prosperous", we can decide whether a single element can be decided. Let's share with you the strategy and tactics of site selection.

In order to avoid the remote environment, the so-called "noise seeking and avoiding static" means choosing the location of the store according to the location of the store, choosing a crowded shopping area with frequent commercial activities.

Young people in the fashion trend; the main consumers in the community type business district are consumers living around the community.

Business circles are subject to various constraints, and their shapes are often irregular. But theoretically, the three levels of the business structure can be represented by three concentric circles of different sizes.

The key is to determine the radius of each level.

Take the shops located in the residential area as an example. Generally, the radius is 500 meters, and the business circle is 1000 meters. The radius is 1500 meters for third business circles, and the walking time is 8, 15, 20 minutes.

In addition, there are purchasing power outside the business circle, such as mobile purchasing power, special relationship purchasing power, etc., but the proportion is very small.

Of course, the above figures are empirical figures, and the implementation of each specific shop requires first-hand household survey data as the basis for revision.

Because there are different types of shops and different sizes of shops, the radius of business circles will vary greatly.

The accumulation of relevant shops helps to improve the same.

People's concern is that when people think of buying a product, they will naturally think of this street, such as Wangfujing, Xidan department store and so on.

Therefore, the choice of similar clothing in a relatively well-known brand of relatively concentrated business district, the consumer's purchase goal is very clear, can not only enhance the image of the shop, but also help to improve store popularity.

According to the different environment, business district and street elements of different cities, the location of passengers is different.

Location determines shop address.

The location of the site should be coordinated with brand positioning, and should not be afraid to follow the opponent, or even unite with the opponent.

It is a good recipe to work together to create a market.

Big cities have more shops aiming at the characteristics of big cities and the shopping psychology of consumers: big cities have many stores and rich information, and consumers prefer to buy similar clothing after comparison.

The same brand opens several stores on one street, forming a brand's "big momentum", which strengthens the impression of the brand in the eyes of consumers and increases the probability of paction.

The common way to open shop is to place the wrong place and echo each other.

In short,

Site selection is a systematic and meticulous project. On the macro level, the development trend of regional economy, income level, residential area planning and population quality should be considered.

Besides, the character of the road and the configuration of the shop are the components of the "Wang" shop. We should not invest blindly.