Fur Industry Next Spring
"Pressure mountain" is the most realistic portrayal of China fur industry in 2014.
Affected by the sharp drop in the price of raw materials of the four international fur auction houses, the breeding, processing and retail sectors of China's fur industry were once flagging.
But in January 2015, news from Copenhagen auctioneers said that most of the skins had risen to varying degrees on the 10 and 11 auctions, of which the highest price of coffee colored marvels was 24.57%, and the highest price of black velvet sable and White Velvet mink was over 17%.
When the news came out, the domestic market reports on the rise of fur prices rose frequently, but there were also professional analyses in the industry. The price of mink, fox, rabbit, raccoon and so on in the market is still not rising, and the market is still weak and cold.
Due to the blind and unordered expansion of the scale of early breeding, a large number of stocks are overloaded, and inventory is difficult to digest in 3 years.
The reporter observed the market price of marten fur trading market in Hebei Shang Village from the second half of 2014 to the end of January 2015. The general quality price of Shandong female standard marten is 75-90 yuan / Zhang, the high quality price is 90-110 yuan / Zhang, the general quality price of Dalian mink is 210-230 yuan / Zhang, the quality price of female mink is 130-150 yuan / Zhang, and the price range of marten is stable in this interval, and there is no sign of rising sharply.
Facts show that the price of domestic raw materials is still at a low ebb. The key word for the development of China's fur industry is still at a low level, and the downward pressure is greater.
Some analysts believe that the fur industry has an unwritten rule of development that basically follows a large cycle of 5 years and a small cycle of 3 years.
From 2008 to 2012, it is a small golden period for the fur market to go well. In 2012, it can be called "midsummer". According to this rule, the Chinese fur industry will usher in spring, at least for a year or two.
At the same time, influence
Price
There are many factors, such as the international market downturn, the domestic market has no right to speak, the export is blocked, and the winter is warm.
In addition, farmers -
Leather and fur
Middleman fur leather semi processing plant leather clothing factory and fur accessories manufacturer consumer's fashion preference, any one link fluctuates, will cause the market change.
Faced with many unfavorable factors, I believe that the market downturn is an opportunity for structural adjustment of industries and products.
There is a view that if we want to change the fundamental status quo, we must first improve the quality of fur, strengthen management in varieties, breeding and other aspects in the current international environment, improve the quality of fur, and lay the foundation for the sustainable development of industry.
In terms of sales channels, China does not yet have the conditions to establish a perfect auction system, but government enterprises can form joint efforts to regulate them.
Fur animal
Feeding and management technology, fur animal slaughtering technology and skin processing technology, formulate policies and measures in fur circulation management form and strengthening fur quality supervision and management.
From the consumer market, manufacturers need to develop products that are more suitable for the younger generation.
The author believes that 8090 of the younger generation will be the main force of fur consumption in the future.
Such groups do not blindly worship big names, flaunt them with "individuality" and "capricious", so product design should do enough homework in fashion and fashion.
I noticed that in the past month, fur market has been balanced and sales and prices have been stable.
Recently, there has been a good news in the market. Due to the price of marten, the price of fur clothing has also decreased, and fur clothing sales have been considerable.
In addition, the current domestic coffee marten has an upward trend, the male coffee mink from 320 to 350 yuan / Zhang, rose to 380 - 420 yuan / Zhang, the increase in the range of 30 - 50 yuan / Zhang, it is not difficult to see that the market's role in regulating the market trend is also changing.
- Related reading
Four Elements Of Brand Transformation: Users, Products, Experience, Word Of Mouth
|- Market trend | 網購服裝逐漸取代傳統的銷售渠道
- Instant news | Cotton Enterprises Go To Xinjiang, "Gold Rush" Cotton Farmers Are Selling Cotton
- Other | Inner Mongolia Consumer Association Down Jacket Sampling Problems
- Latest topics | More Attention Should Be Paid To The Prevention Of Clothing Washing Quality Disputes During The Changing Season.
- Industry dialysis | Department Stores Cut Down The Dilemma Of 3/4 Department Store'S Deep Pformation.
- 24-hour non-stop broadcasting | O2O商業狂潮奮勇“逆戰” 淘品牌開實體店死路一條?
- Celebrity endorsement | Thousand Song Yi Dressed Up To Attract Thousands Of People To Visit Seoul.
- Standard quality | H&M, UNIQLO And Other Suspected Violations Of Children'S Clothing Market Five Chaos Exposure
- 24-hour non-stop broadcasting | What Parents Don'T Know Is That Children Under 3 Wear Class A Clothes.
- Technology Extension | 紡機行業的“畝產冠軍”
- The New Environmental Protection Law Stipulates The Obligations And Rights Of Enterprises.
- Prada'S First Performance Decline Is Considered Lack Of Creativity.
- A Shares Welcome Positive Policy Support Period, Market Gravity Shift Upward
- Positive Finance Has Been Singing Coloratura Soprano.
- Ren Zeping: A Shares Enter The Slow Bull Stage
- Gui Haoming: Why Can Gem Be Counterattacked?
- Shanghai And Hong Kong Push Short Selling Mechanism Has No Effect On A Shares In The Near Future.
- What Good Red Sports Shoes Do You Have In Mind?
- Leisure Jacket Fashion Age Reduction Romantic Little Fresh
- Running Man Song Ji Hyo Shiny Charming Demonstration 2015 Spring Windbreaker