Knitting Industry: Customization At The Front End

In the fashion industry, the term "advanced customization" is always advanced. After the customization, it emphasizes the uniqueness of the design style. In the knitted apparel industry, the high-end products are often customized through the fabric and other materials to achieve the pursuit of high-end two words, customized in the front and high-end in the future. This high-end customized product is not uncommon in the field of knitted apparel. Whether it is business casual wear, high-end T-shirts or boutique underwear, there are many companies targeting high-end product market adopting raw material customization.

　　 The pace of research and development is inseparable.

For most knitted garments Enterprises come It seems that the development of styles has been difficult to make a major breakthrough. "This is related to the properties of knitted fabrics. For example, other printing fabrics can be tailored at will, and then stitched. The pursuit of a bit of clothing companies will stitch the stitches meticulously stitching, and knitted fabric is difficult to achieve. Hu Yimei, fashion brand manager of the European fashion and Trading Center Co. Ltd.

"One forming technology" will become the selection technology of many high-end knitted apparel products, precisely because it avoids the loss of knitted fabric tailoring and sewing. In addition, knitted fabrics often present a more unique texture. Generally speaking, they are not good at designing clear lines and strong sense of three-dimensional design. It is precisely because of this, many knitted apparel enterprises are very difficult to have a greater breakthrough in product styles. Moreover, as knitted garments, there are more styles of business, leisure, sports and leisure, and these styles of clothing are often classic and basic. Therefore, the development of style is not a natural step. Hu Yimei said.

"Copying money at home is already a commonplace behavior, and the protection in design is also hard to achieve. Even if we apply for a patent, we will use all kinds of ways to protect it before publishing. But when the product is listed, the enterprise that plagiarism can easily copy it by buying several pieces of it, and it is very difficult to widen the gap through innovative competition." Lin Shixun said, "the change of flower color is also a direction of competition, but in the final analysis, it is actually changing the printing and dyeing pattern, not the core competition point of knitted garments, so the effect of research and development in the competition of high-end knitted apparel market is not ideal."

Since the advantage of style in the market competition is not ideal, what does the high-end knitted product make people recognize the status of high-end?

　　 High end knitted fabric carries the banner.

"Most of our business is imported brands, mainly in business casual clothing. There are many high-end knitted products. Apart from the pursuit of details in European technology, these products are more unique in fabric parts." Hu Yimei told reporters.

For foreign high-end knitted apparel brands, although some consumers in China still value brands, some consumers have shifted from brand consumption to quality consumption. "The brand we are importing is mainly to serve this type of people, and salesmen will focus on letting consumers try it on, because this European style high-grade knitted apparel has the advantage of tailoring and sewing details, and the superior fabric performance is needed to be realized through clothing."

For medium and high grade knitted fabrics clothing "The difference between the two is obvious," said Hu Yimei. "This is also a reason why these foreign brands are highly accredited. Because consumers can not understand the production process of fabrics, but agents know that products with excellent fabrics can be long-term agents. Through the feedback from the late agents, it can be seen that the consumers of these high-end knitted garments benefited from the fabrics are more highly recognized than the fashion brands, and the profits of the products are much higher than that of the fashion brands.

"At present, the conventional knitted underwear fabrics in the market have 50 ~60 branches of modal, ice, and other fabrics. After careful consideration, it is easy to see that these fabrics often lead the sales hotspots every year. Therefore, for the high-end underwear manufacturers, who can first throw out the selling points that are more in line with the market demand, who will be able to seize the market boom of the season. And deciding whether the selling point is perfect is the technical content of the new product fabric. Lin Shixun said.

　　 The only thing that I love is customization.

"We will determine the direction of fabric development through the collection of market data, and the fabric suppliers will cooperate to develop the functional fabrics that we need. We also require that the fabrics used by our suppliers are customized according to the requirements of the suppliers, and different functional fabrics are used in different parts. This ensures the quality of the product and the exclusivity of the product. It is impossible for other competitors to grab the selling point of the new fabric by plagiarizing the product style. Lin Shixun said.

"Fabric suppliers of high-end knitted fabrics often enjoy a high reputation in the industry, and these brands often require fabric suppliers to design fabrics according to the specific styles of clothing, and to produce clothing with customized fabrics." Hu Yimei told reporters that fastidious fabrics have become a tradition of European heritage brands. "And they often ask fabric suppliers to have a long history."

In fact, the quality of fabrics is not only valued by the producers. brand From the perspective of development, consumers' pursuit of high quality fabrics and quality technology is more likely to exceed their pursuit of brand awareness. Therefore, there are agents who reflect that their customers can understand how high the gold content of this brand product is by dragged customers to personally feel the fabric of their clothes and try them on again. Perhaps in the current market, the exquisite knitted fabric with exquisite workmanship is the most low-key luxury that suits the high consumption group. Hu Yimei said.

For a single consumer, advanced customization means finding designers to tailor their own styles and styles to suit their pursuit of high quality clothing, and for the knitted enterprises aiming at the advanced market, we should look for competent fabric suppliers and provide them with exclusive clothing. Fabric Customization is the way to achieve advanced products. "Preference for this fabric customized route is not only due to the greater proportion of fabric in the competition of knitted products, but also because of the fact that some knitting enterprises themselves can not take account of the fabric design and production process, and the combination of foreign high-end knitting brands and fixed fabric enterprises is a habit, while the domestic high-end knitting enterprises choose to cooperate with fabric enterprises because of insufficient funds and capabilities." Hu Yimei said frankly.