Yeman CEO Fang Jianhua And Other Gangster Explain Operation And Creation.

Li Fei Yue

General manager, Shenzhen powder blue wardrobe dress Co., Ltd.

Greater creativity will be generated under the new normal.

Q: how do you understand the "new normal" of China's economy?

A: the "new normal" I understand is "steady development and moderate development".

Because the rapid development will inevitably leave behind some hidden dangers and need to slow down.

It is also necessary to conform to the trend.

The past business philosophy and operation ideas are not applicable to enterprises, which will force enterprises to clear up their thinking and ponder countermeasures at a higher level.

The new normal "new" will create greater creativity.

What is your judgement on the trend of China's economy in Q:2015?

A: there has been a fault in the development of Chinese culture in the past 30 years.

Over the past 30 years, many traditional brands have been able to gain market development only through products themselves.

Today, when consumer demand rises to the level of culture and art,

It is also a new era of linking fashion, art and life together.

The development of China's garment industry in the future will inevitably bring about the integration and extension of traditional culture and modern fashion in China's new economic structure.

Fang Jian Hua

Founder and CEO of cotton and linen artist

You must first identify the brand value.

Q: how many brands are there in your company? How are they classified? How do you operate these brands?

A: now the whole group has 8 brands and 3 main brands.

First, life is on the left.

Some new brands will soon be launched.

The principle of our brand is that we must have a unique design style and become a favorite style.

The brand partner's understanding and advocacy of his attitude towards life should be a deep love from his heart, and he must have a very good understanding of the positioning, thinking and lifestyle of this group.

Q: the development of enterprises in the future should be a comprehensive, three-dimensional, online and offline interactive mode of products, enterprises and consumers.

Can you share some online sales strategies and methods?

A: many people may think that cheap online can sell well, which is not the case.

Online operation, I summed up three points, products, users and communication.

This is the core, and there is no other shortcut to go.

Milan Vukmirovic

PORTS creative director for men's wear

Create modern fashion sense works

Q: as one of the founders of Paris's famous tide shop Colette, you have an excellent vision for excellent buyers. As a designer, do you combine the contemporary style of PORTS with your personal taste?

A: as a new creative director, I can say from scratch.

I start with the simplest basic form, that is, everyday clothes that everyone will need to consider, and use my style of life and style of dressing as a design reference.

Because most of the show's wear is still not so strong. What I think is what these designs are, and I should like to wear them myself.

I will design with such a requirement.

Q: what is the difference between this season and the past PORTS style?

A: I personally like military uniform and camouflage patterns, so I used these elements in this design.

This season's design will include a military uniform of all kinds of garments, with the star pattern I designed specifically for PORTS.

This camouflage pattern has also been applied to this season's T-shirts, bags, skateboards and ski suits.

I hope PORTS presents a modern modern sense of fashion.