End Xiaoping: Chemical Fiber To Differentiation, Lean Development

In the "13th Five-Year" or even longer period, we must think deeply about how to consider the development of chemical fiber in a relatively difficult new normal. This year, at several meetings, we combined global data, China National Information Center and Japan Chemical Fiber Association for global information. fibre The total amount of processing has been predicted. In 2050, the total amount of global fiber processing should exceed 2.5 billion tons, and now it is 90 million tons. Compared with the past 20 years, the rate of growth has not changed. It is still 3% per year.

The reason why our country's growth rate is so fast is mainly because we have low cost In addition, technological progress has brought the advantage of late development, but at the expense of resources and environment.

Now the situation has changed, China's cost advantage no longer, the environment and resources can no longer bear. In this case, how to develop the chemical fiber industry? In the near future, Dongli and Uniqlo The successful cooperation mode gives us good inspiration. We must make products differentiated, lean and high quality, and let them know immediately when they are made.

It is very difficult to do this at the very beginning, because innovation means subversion of past ideas, and innovation means negating the past. But the fashion trend of fiber is not as mature as clothing and home textiles. We have nothing to learn from and reference, so it is very difficult for us to do so. For this reason, we have obtained the support from the Ministry of industry and commerce, and lobbying companies with them, and have won the support of enterprises. Although they do not know how we do it, we know the truth and significance of this matter.

Over the past two years, we have been learning from other industries' experience and constantly exploring in our study. In March this year, we have received support from four or five enterprises to solve the problem of funding and continuous operation. In this process, enterprises have gained tangible things. We made comparison and analysis. Last year, the effect is most obvious. The average sales profit rate of the industry is 3.85%, and the sales profit rate of our recommended product has reached 18.75%. It should be said that the recommendation is very helpful to the enterprises.

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China's economy has entered a new normal. Since it is a new normal, it will not be only in 2015. It may run through the whole period of 13th Five-Year. China's new normal is slowing down. Wang Tiankai, President of the China Textile Industry Federation, used two sentences in describing the slowdown in growth: steady and slow down and steady progress.

First of all, to talk about slowing down, the textile industry is a relatively high degree of marketization. In fact, since 2012, the growth of China's textile industry has entered a single digit. By 2014, the growth of the main business revenue has been only 6.8%, which is far below the growth of GDP. This trend of slower growth should continue during the "13th Five-Year" period.

Structural adjustment is still necessary during the "13th Five-Year" period. Structural adjustment includes several aspects, the first is the adjustment of industrial structure, and the direction of adjustment must be transferred to the direction of industrial textiles. In 2014, the fiber consumption of industrial textiles accounted for 25% of the total textile fiber processing, which led to the completion of the "12th Five-Year" plan ahead of schedule. I think the number will reach at least 30% during the "13th Five-Year" period. Second, structural adjustment also includes product structure adjustment. On the one hand, the adjustment of domestic regional structure will be shifted from the east to the Midwest, especially to Xinjiang. On the other hand, it is to transfer and go abroad, which is attributed to the high cost of labor elements. Third, we should also pay attention to the adjustment of consumption structure. There are two aspects of the adjustment of consumption structure. On the one hand, the consumption structure of textile and clothing home textiles is likely to transfer to three or four line cities and small towns along with the development of urbanization in China. Because the large cities in the second tier cities have become saturated, the consumption structure deserves careful study. Another is the change of consumption pattern. In 2014, the country's online retail sales exceeded 2 trillion and 800 billion yuan, of which sales of clothing and home textiles exceeded 25%. Last year, online sales of textiles and clothing were expected to exceed 700 billion yuan, accounting for 1/4 or even more of the total domestic sales. This structural adjustment calls for industry wide attention.