CAN TORP, Chen Ruidian, Founder Of The Company, "Building A Brand" By "Ingenuity"

In the recently concluded eleventh ISPO Beijing Asian sporting goods and fashion show, a well-known outdoor brand.

With the theme of "ingenuity ten years" on the exhibition site, the "time promenade" with unique brand culture characteristics has been carefully constructed. The development course, deep cultural accumulation and classic products in the past ten years have been vividly displayed, which has attracted wide attention of outdoor professionals, spectators and multimedia.

In fact, in the past ten years, CAN TORP TORP has been able to maintain persistence, focus and Seiko on outdoor products for a long time. It stems from the chairman of the group and CAN.

Chen Ruidian, the founder, began to adhere to the "ingenuity" spirit at the beginning of his own business.

Seiko works hard to create the best outdoor products.

"In fact, shoemaking is like doing everything.

A good pair of shoes needs to be done with every effort.

The definition of a good pair of shoes is more than just the popular elements, the appearance, the appearance, the sense of feet, the version, and the comfort of walking.

Because I am a product producer, I have a persistence in products.

The craftsman's personality is steady, even if he is an enterprise, it is not easy to be impetuous, because a good pair of shoes needs to be patiently polished together by one process. To make good quality, we must not be opportunistic, but only to keep our feet on the ground.

When it comes to the secret of making good products, Chen Ruidian's words reveal a kind of dedication and sincerity.

As we all know, products are the foundation of brand.

If a brand is truly recognized by the market, the first thing to bear is that its products should be truly accepted and loved by consumers.

And Chen Ruidian's respect for technology and the pursuit of the highest quality of "ingenuity" also drive CAN TORP TORP to maintain the pursuit and perseverance of product quality for ten years.

For a long time, CAN TORP has been widely favored by outdoor professional and mass consumer markets through its continuous exploration and strict quality requirements for product development.

The outdoor group has become the drafting unit of the national standard for mountaineering shoes and mountaineering garments, and has become the designated product of the national mountaineering team and mountain rescue team.

The title of "sales first" is the best testimony of CAN TORP products.

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In the ten years' theme exhibition, CAN TORP TORP has released a new custom dress for the national mountaineering team, marking the further deepening of the cooperation between CAN TORP and the national mountaineering team.

It is reported that the customized garment has been put into the daily training of the national mountaineering team.

Stick to focus and promote brand development with "ingenuity"

"In 90s, the whole of Jinjiang was doing sports.

But I contacted the foreign market earlier and discovered the new trend of outdoor sports.

So in the 03 years, I decided to pform into outdoor and get out of differentiation.

With one percent market share, one hundred percent control.

Everything is difficult at the beginning.

In the early days of pformation, many difficulties were encountered due to the lack of outdoor products.

But I have a lot of confidence and courage. I believe in my judgement of the market. I never want to give up.

Finally, we opened up the Fujian outdoor market, which can be said to be a lot, but it also gains a lot.

I believe that there is no failure industry, only failed enterprises.

It can be said that for a business, a correct attitude is very important for seeking truth and pragmatism, not just for immediate interests, especially for enterprise development.

For Chen Ruidian, the steady development of enterprises also needs a dedicated dedication and down-to-earth "ingenuity".

Fear of difficulties and challenges can't make a brand.

In addition to focusing on products and Seiko meticulous work, Chen Ruidian also relies on his keen insight into the market and perseverance in challenging the difficult "ingenuity" to lead CAN TORP to succeed in developing a path of differentiation.

As the initiator of the concept of "Outdoors", CAN TORP Kat Topp, based on the market and focusing on product research and development, has created a new outdoor lifestyle. It has extended the traditional technology professional outdoor to the public outdoors, and has greatly promoted the popularization and development of outdoor sports.

And CAN TORP has gradually developed into a benchmarking brand in the outdoor field.

With the steady development of the brand, Chen Ruidian has never forgotten the social responsibilities that enterprises should shoulder.

He believes that if enterprises want to achieve sustained and steady development, they can not simply ask for it, and they also need to give back: "during the 08 Olympic Games, we reached the summit of the Pearl River with the Olympic torch, and then went to Xinjiang to protect the Saussurea involucrate.

In the 09 year, we set up an outdoor Sporting Club Hotel. Once a member of the team lost contact, it was hard to find it. It made me understand what the timely rescue meant.

Later, we joined hands with the national mountaineering team to set up a rescue team.

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At the theme exhibition of "ingenuity ten years", CAN TORP jentopp also specially invited outdoor professionals such as national mountaineering team and rescue team to carry out outdoor experience sharing and rescue knowledge presentation, which once again contributed to the popularization of domestic outdoor sports and rescue knowledge.

Along the way, the persistent "ingenuity" that dares to challenge difficulties and shoulder responsibilities is also rooted in the soul of CAN TORP.

"Ten years of ingenuity" inheritance and continuation of industry legend

The most important thing in life is to never forget your mind.

For more than thirty years, no matter how my identity has changed, I have always managed the enterprise with a craftsman, and treated the product.

Quietly grinding a process together, calmly deal with a level.

In the past ten years, it has been a foundation for me to succeed.

I think that only by insisting on the heart is the secret that Kent can continue to go on and go on to the next ten years or even a hundred years.

For Chen Ruidian, the insistence on "ten years of ingenuity" is just a beginning.

The respect and persistence of product technology, conscientiousness and dedication to work, and the spirit of ingenuity and courage to overcome all difficulties and hardships have become the main theme of the corporate culture of the outdoor group.

The quality of "ingenuity" emanating from top to bottom and from inside to outside lets the outdoor group maintain its focus and stability for ten years.