Look At The Atmosphere Of The Store: Mainly On Hearing, Vision And Feeling.

Hearing mainly refers to the background music, shopping guide, crying, promotion and information broadcasting of stores.

Vision mainly refers to lighting, color, POP decoration and so on.

Feeling refers to temperature, air, space, intimacy, etc.

The atmosphere design and layout of a store should be changed along with the changes of season and sales promotion theme, which will enhance the sales atmosphere of the store, highlight the sales promotion points, and inadvertently ease the customer's shopping fatigue, so that customers can roam in the sea of commodities, and everything they hear can be seen as a whole.

All of these seem quite simple, but easier said than done.

For example, we all know that the background music of a store should mainly be light, comfortable, natural and light music, inadvertently relieve customers' shopping fatigue, and do not have to deliberately attract customers to listen, distracting customers' attention to the products.

However, I often find that the background music of many stores seems to have become the pop music world, and more often, disco music can be heard.

Why? Because our employees love to listen to them. I think consumers do not come to our stores to listen to pop songs.

I have seen many stores think that there are not many customers at some time. In order to save money, they turn off the lights (part) and turn off the air conditioning at some time.

Actually, I think,

Lighting and air conditioning not only serve customers, but also serve our own staff. Let's think about it. If our employees are working under relatively dim lights and uncomfortable temperatures, their mentality and working conditions will not be in a better position, so their maintenance of goods and customers will be better.

And so on will inevitably affect the sales performance.

There are many cases.

I think this is the consciousness of managers and their managers.

A lot of things are actually very simple. As long as we are able to do empathy before we do things, we should study more about the psychology of consumers and employees, and think more about yourself if you are a consumer or an ordinary employee.

Atmosphere.

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The goal of equipment management is to reduce the use cost of equipment, such as electricity charges, reduce the maintenance cost of equipment, that is to reduce maintenance rate, reduce the replacement cost of equipment, and extend the use cycle of equipment.

The main equipment of the store is lighting, air conditioning, cold chain and so on.

In terms of lighting, it is mainly energy saving.

As mentioned earlier, many stores often turn off lights at some time in order to save electricity.

That's the stupidest way.

Lighting energy saving can usually reduce energy consumption of 20-25% by installing energy saving equipment (mainly reducing the heat loss of rectifiers).

On the one hand, when the tube is aging, the electrons in the tube are reduced. In order to achieve the purpose of starting the luminescence, the filament has to increase the current, so the power consumption increases with the increase.

On the other hand, when the lights are on or off, it will be the most energy consuming, because the power consumption of opening the fluorescent lamp is equivalent to the power consumption of the fluorescent lamp for one hour.

For air conditioning, the most important thing is constant temperature control.

I checked a lot of air conditioners in stores, and directly located at the lowest (16 C) temperature control.

As we all know, all the air conditioners now have constant temperature control design. When the indoor temperature drops to the constant temperature state, the unit will stop automatically, until the indoor temperature exceeds the constant temperature state, then it will automatically start refrigeration.

If we set the temperature control at a low temperature which can not be reached at room temperature, the air conditioning unit will not be able to stop automatically and rest. On the one hand, the power consumption of the air conditioner increases, on the other hand, the service life of the refrigeration unit is also reduced, and even the failure rate has increased.

Cold chain equipment, on the one hand, we can see that the cold chain equipment includes refrigerators and freezers, all of which are cooled by circulating cold air systems.

However, the display of goods in our stores often overheaps the goods and obstruct the outlet, resulting in the leakage of cold air, or too close and too tight. There is not enough gap, which affects the normal circulation of the cold air and the leakage of the cold air.

The leakage of cold air will lead to two results. First, the cold loss will increase the electricity consumption; two, the cold capacity is not enough, the equipment can not be reduced to the preset low temperature state, the refrigeration unit can not get enough rest, and even affect the unit's shutdown of the ice, resulting in increased power consumption, increased barrier rate and reduced service life.

On the other hand, the regular cleaning of cold chain equipment is also very important. If there is no regular cleaning, the drain will be blocked and the condenser will freeze, which will damage the fan of the unit.

Similarly, it will increase power consumption and shorten the service life of the equipment.

I think as long as we keep on doing the above work, the energy saving and consumption reduction of the stores can basically be realized. There is no need to save electricity bills by turning off the lights and air-conditioning.