Business Super Salesperson Should Learn To Sell Goods.
Business super guide buyers should learn how to sell their products to guide customers, that is, to choose the good and bad standard of the merchandise, and the advantage of the selling point of the merchandise, and to guide the customers through designing the selling technique that asks questions and answers.
First-class
Shopping guide
When selling, they always take the lead. They are always guiding customers, while buyers are usually guided by customers' problems, that is, people who are not very professional.
Shopping Guide
Remember the selling point of the product, but always do not know how to describe to the customer when it is used at the terminal. What are the selling points and benefits of the products they sell? Actually, as a guide, if they know that the product knowledge is not yet known by the customers, then there is no way to guide the customers to buy the goods.
How can a salesperson introduce a product?
customer
The cognition of goods is blank. If the customer is more professional than the guide, the salesperson will lose their value. As a terminal shopping guide, they have to tell the customers what the criteria are for choosing a good product.
From which aspects to judge? Guide buyers in the process of introducing commodities, grasp certain principles, deepen the impression that customers sell to our products. When introducing commodities, we should focus on the following principles: when talking about products, the mouth says, "finger" to let customers feel that what you say is based on something, from referring to fingers, and finally let customers feel, that is, let customers experience the functions and benefits of products.
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Through the display of goods, customers have a preliminary understanding of the goods, then the guide to do is to recommend goods to customers, in order to stimulate their desire to buy.
Specifically, 5 principles should be followed when recommending goods.
First, be confident when recommending.
When recommending goods to customers, the salesperson must have confidence in order to make the customers have a sense of trust in the products.
Two, it is suitable for customers to recommend.
Speculates on customer needs should be made in order to recommend the products that are suitable for customers.
Three, specific performance.
The explanation of sales key is short, but it must be specific and avoid abstraction. It is best to explain it with facts so as to enhance the effect of promotion.
Four, it is in line with the trend of the times.
Because of the change of consumers' consciousness and form, they should conform to the trend of the times and conform to the habit of consumption when presenting the key points of sales, such as introducing the most fashionable or fashionable clothing elements to customers, so that customers can understand them.
Five, depending on the sales target.
Even the same goods, due to the different purchase objects, must be changed in the sales focus, in order to enhance the appeal effect.
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