New Bai Lun Enters Electronic Sports Product Market

Recently, New Balance Announcing the upcoming launch of electronic sports products.

On Tuesday, New Balance CEO and President Rob DeMartini accepted foreign media. "The electronic sports products launched by New Balance are meant to serve runners. Because according to customer feedback, most of our customers are activists.

Rob DeMartini stressed: "we do not launch such products to enter the electronic products industry. We aim to create better sports products to better serve customers and provide customers with better shopping experience."

By talking to Intel, Google Zepp and other companies are working together. New Balance will combine wearable technology to design products that can improve athletes' performance. The new product will focus on three product categories: sneakers and sportswear equipped with smart sensors, and sports equipment that can analyze athletic performance. At present, New Balance is the pioneer brand in the field.

In this regard, Rob DeMartini said it would make good use of this opportunity to do its best to make the product perfect.

Rob DeMartini, speaking at the Consumer Electronics Fair (CES) in Las Vegas, said: "standing on CES, I find many exhibitors develop faster than New Balance. Last night I thought for a long time what risks and challenges will be faced by our electronic products. Although we are now ahead of consumers, we still lag behind others in the field of electronic industry, but we are very confident that we can overcome difficulties and make good products.

New Balance co production with Intel and Google Intelligent Watch It will be on sale at the end of this year, Rob DeMartini admits: "first of all, analyze your strengths and weaknesses, and then find a capable partner to cooperate. This is potentially more valuable than some of our competitors spend a lot of money on acquiring a company or building a mobile app.

Rob DeMartini was asked whether she implied Under Armour and Adidas. Because Under Armour invested $710 million last year to build 3 mobile phone apps, and Adidas bought Runtastic last year at a price of 239 million dollars. Rob DeMartini replied that he did not imply any company, because every company had similar moves, but the development direction of New Balance was the most unique.