Women'S Clothing: One Of Nike'S Greatest Opportunities

It is to launch more products and services for female athletes.

We have two Nike executives talking about new measures.

Nike wants to win global women after Lululemon's legging-clad.

The right to production.

Nike, the world's largest sportswear brand, relies on its "courage to do it", and some of the most famous professional athletes supported by the powerful nation's marketing ability and will target the leisure female athletes.

Join fashion marketers to wear buyers for women's sports and use functional-yet-fashionable fitness.

It is called the trend of athleisure.

Last month, Nike held an investment conference. Nike said it expects sales of women's clothing market to grow from $5 billion 700 million to $11 billion in the next five years.

And it is estimated that sales will reach US $50 billion by 2020.

The expected annual revenue in 2015 was US $30 billion 600 million.

Nike vice president said Nike women's clothing is one of the biggest opportunities for women's clothing market.

The growth of Nike's sales reflects the increasing acceptance of sports and sportswear by women in the "structural pformation". Christiana Shi Zhengrong, director of customer direct sales department of Nike, said: "we see that women in all ages are interested in fitness in terms of population, band income and very different cultures."

Sales of women's fitness apparel in recent years have risen sharply, and continue to exceed the overall fitness apparel industry.

Sales of women's sportswear increased by 9% in the 12 months ended June 15th, compared to the overall category of 6.8%, according to research group NPD.

Total sales in men and women in sportswear reached $37 billion 100 million in September, up 18% in the 12 months of September 2014.

The women's clothing market is now a highly competitive field and large retailers compete to grab market share.

To a large extent, women who want to thank are wearing athleisure, wearing sportswear, sports, and in office, in happy hour parties and running errands.

Retailers such as Lululemon and Athleta already have a patent: customers rush to buy fashionable tights and colorful sports bra.

In recent years, women's fitness campaigns have become so large that everyone has attracted everyone from fast fashion retailers such as H&M underwear designer Queen Victoria's Secret conservative Boch.

Hadley Malcolm, a reporter for USA today, has some abdominal training skills from Nike. Trainer Mary Purvis reports from Portland, Oregon outside Nike headquarters.

Nike's main rival in Armour, Adriana Lofton, senior vice president of global brand marketing, said that in the next few years, it aims to make women's businesses at least as big or higher than their men's business, and women's sales this year are close to $1 billion.

About 30% of the overall garment business is women's clothing business.

"Health and fitness have never been the same as today," Lofton said.

"How did women wear jeans yesterday? Today, yoga women wear pants.

Are they sweating? "

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Nike's only store in Newport beach, California, Nike has opened four shops proving ground for its expansion into the health of women.

Retailers selling multiple brands are trying new stores to cater for these fitness-focused women.

Dick's sporting goods are Chelsea's collective selling tights, sports bra and sports shoes, as well as fashionable sports pants and T-shirts.

FootLocker tests the sole fitness shop of women, "6:02," not only for shoes, clothing, fitness equipment and accessories, but also for sale.

Although there is competition, Nike is unique.

Janet Jackson, President of Nike, said that products and commodities are the biggest fitness brands in the world.

But that does not mean that it dominates the rules of male health in the same way.

Yes, they are the biggest brands, and they do not share the same advantages as men, "said Matt Powell, a sports industry analyst at NPD group.

"There is no national women's sportswear retailer".

Bob deBoer, a retail Equity Analyst at Nomura Securities and finance company, said: Nike hopes to hold its trademark, focusing on high-end design records, and high technology products and attractive products are likely to help them win the throne in stores.

"The company is a machine," he said.

They think that eating, drinking and sleeping is the power of women.

Buyers who tried to attract women before, many clothing sellers were designed for men to make them smaller and more colorful. For women, a strategy is called "shrinkage elasticity and pink."

Companies have become more mature, but how they target women's customers, whether they are products designed for women and more targeted marketing information.

In April, Nike launched the biggest sport ever aimed at women athletes.

#betterforit-themed's advertisements encourage women to share their fitness goals and other sports activities in social media.

Armour has a big marketing offensive.

It has a running Ballerina foggy Copland, a ski Lindsay Vonn Giselle, and a model.

These efforts are to dress, like a strong woman wearing more and more popular.

Healthy public figures, such as Beyonce and Michel Obama, are active and strong in cooling down, Mary Purvis said, Nike has mastered the coach.

Although many women wear sportswear clothes for sportswear, Nike executives quickly say that they focus on athletes, not just those who exercise.

Amy, director of Nike's women's business, said: "what we do is first of all in terms of athletes and clothing performance." Montagne

In spring, a new product that Nike plans to launch is a sports bra, using a technology called Flywire, which is more suitable for shoes.

Now it is used for Sport Bra.

The company also set up more special stores for women's products, together with retail partners such as Messi general store and FootLocker to create dedicated storage space for women to make products and expand training opportunities for women.

The women's series of Nike, which began in San Francisco in 2004, is also growing. This year it has already included 19 cities.

Open to men and women, it caters for female runners and welfare, such as hairdressing bars on the day of competition, and this year's 10K in London, and gives necklaces to participants.

The company said it also brought its Nike+ training club application, which has been tested by women's hearts but used by men and women, Nike sports shoes produced by health concerns about life.

More than one million women participated in Nike global training in 2015.

Nike's coach Purvis has traveled to places like Tokyo and Dubai to encourage women to have a more active lifestyle.

She says women in their area usually do not exercise or wear sportswear, but even so, they are beginning to change.

"When I first went to Japan, a girl asked me," you look great. Do you have muscles on your arm? "She said.

"Now, when I go back there, it's like a class in class. All the girls are there.

Their culture has changed.

It is more and more accepted as a way of life for strong women, work and training.