Foreign Media Commented On Shanghai Fashion Week: The Rise Of Local Independent Designers

After the four fashion week, Tokyo, Seoul and Shanghai fashion week have been opened. Who can lead the latest trend in East Asia?

The competition of designer's participation is a necessary condition to maintain the influence of a fashion week. No one will give up the influence to his opponent. WWD, a foreign authoritative fashion media, points out that Chinese local designers are beginning to emerge in the fashion industry. The Shanghai fashion week is also the original designer of this native land.

On the 13 day of this month, Shanghai fashion week, many Chinese local designers compete to show the spring series.

According to WWD commentary, in China, the rise of independent design culture is changing the attitude of the fashion retailing industry, and the demand of consumers is also gradually improving, so that more and more shopping malls and boutiques are willing to dedicate their opportunities to local designers.

A few years ago, a very special group set up a showroom for the fashion week in the new shopping district of Shanghai.

Nowadays, buyers of fashion week are spread all over China and even at home and abroad, and the media and other industry elites have joined it.

The wonderful SHOWROOM outside the stadium is also impressive, and the interesting Street pads are endless.

But where is the way out for Chinese designers?

Perhaps no one can give a definitive answer, but more and more voices appeal for originality. China's fashion week and independent designer have more opportunities. Of course, Shanghai fashion week can consolidate its position.

The following are 6 independent designers in WWD. These designers shine brilliance in Shanghai fashion week.

Zhang Na

Just two months before the fashion week in Shanghai, Zhang Na was still shouting for his original design rights.

On the first day of the Shanghai fashion week, her show was staged. The scene did not affect the support of fashion media and buyers. They all supported their favorite designers and brands in their own way.

Zhang Na, a designer, was born in Beijing. She once said that instead of positioning herself as a star designer, she was positioned as a craftsman. "Not seeking quantity, quality and refinement" is the purpose of Zhang Na's design.

Her FAKE NATOO spring design series shows lazy and casual style. The show is filled with a series of white cotton shirts, trousers and shirt dress, sometimes relaxed and sometimes layered.

Although the overall fashion show lacks drama and dignity, its tight silk skirt and wide legged overalls are all the highlights.

Designers also increased the use of silk printing and length adjustable chiffon skirt.

This asymmetry looks very interesting, like the occasional large arc, which contrasts with the entire series of clean and complete line designs.

Because of the blurring of the definition of "plagiarism" and "reference" in China's current laws, the road of safeguarding the rights of independent Chinese designers will be rather difficult.

But dare to voice appeal, indicating that China's new generation of independent designer power is growing, and more dare to advocate, more full of independence and individuality.

Bai Mo Yi

This is one of the graduates of the central Saint Martin Institute in Shanghai fashion week. Since then, Bai Moti, who has loved to design, is a very glistening Beijing girl. She was born in a family of art. Her parents and her five generation were dramas.

2009 during Saint Martin's study, she took part in John Galliano project and got the chance to practice in John Galliano studio with the first prize.

Designer Bai Mo is good at integrating and blending classical elements with surrealism, and rearranging them with classical art by using unconscious and irregular outlines based on reality and beyond reality.

She brought the spring Black Spoon series design works, and her works displayed her symbolic romanticism.

Silk printed, low waist dress, multi-layered long lotus leaf skirt, lotus leaf hem and large size pparent gauze lace on the sleeve will obviously make the young girl deeply addicted.

The ruffles gathered around the wrist and neckline are stitched in the same lines as romantic piracy and Hollywood pirates. These design concepts do not affect their commercial value, which shows that local Chinese designers have more absorption and progress in their business strategy.

C.J. Yao

Never follow the rules. C.J. Yao is a native of Shanghai who has worked in Alexander Mcqueen in London and graduated from the central Saint Martin Institute.

Last spring, she just expanded the brand name sportswear product line of the same name, and this spring, she upgraded her design series to a new height.

The model ran to T's midfield at the traditional T stage, emphasizing that these clothes were designed for women's sports.

Drawing on the international trend elements such as sports and leisure, half pleated skirts, tassel details and broad leg shorts, she has set up every design of personal brand, including layering, leather and color.

In some cases, she will use innovative ways to blend with trends, such as stitching the extra large T-shirts and pleated skirts to create a square waist skirt.

A large number of blue and green background colors are used in the series. They are dominated by electro optic and neon effects. They are also very bold and avant-garde with metal, black, gray and white.