Independent Designer Wang Zaishi: You Can'T Enjoy Watching Yourself Through Works.

When I chat with Wang in real time, I can feel her mind is very fast and has personality.

She loves design, loves life, and is also very independent.

She wants to pass on a brand of value through the VEGA ZAISHI WANG brand: Vega Girl should be independent, strong and stubborn, and is not easy to bow to reality, so her design is relatively tough.

In her own words, "brands and works are like a mirror. Personal emblems are strong. Every series is like my diary. It is a real display of one's inner world. What I have experienced and what I think will be presented in my work."

At a very young age, Wang was not sure that she had to make costume design. But from junior high school, she realized that she would be engaged in the art and design industry in the future.

Later, studying in England is the purpose of learning art and design.

At first, I want to learn graphic design, but graphic design only needs to face the computer, and the output is not physical.

"I am a more realistic person, I hope to make products, so I chose clothing design."

VEGA ZAISHI WANG has been established for 7 years, and most of the energy in the first 6 years has been spent on forming a team, because in her eyes, it is very difficult to build a good team, but it is very important.

At the very beginning, there was no clear business plan for brand creation, but the only clear thing was "every step must be steady and steady".

Independent designer is a relatively new field in China, and the most important feature of independent designer is that his personal characteristics are very obvious. This is why Wang Zaishi created his own brand. He can freely express his personality.

However, not all designs can be done as they please. There is often a conflict between design and business. Designers sometimes need to compromise for market reaction.

"I was uncompromising in the first 6 years of the brand creation, because I had to sacrifice a part of the business to establish a brand image. In the past six years, we can start doing more business when we understand the brand of VEGA ZAISHI WANG."

2016 spring and summer, VEGA ZAISHI WANG began to launch the "white label" series of secondary lines. This is also the inevitable action of the brand development to a certain stage. She said: "to do the auxiliary line is not to abandon its own design, but rather to have a larger share of the market for its own products."

Compared with the main line "black label" series, the price of the sub line will be more relaxed.

Interviewer: if you can choose again, will you choose to be a designer?

Wang Zaishi: it will be in the design industry, but it may be in other fields, but I should not have another chance.

Reporter: describe your current mood and state with a word.

Wang Shi Shi: I appreciate a word called "no dispute", a lot of things are not contended, independent designers only focus on doing their part, concern and loyalty will come, because these are still based on products.

Reporter: what is the difference between a brand and a brand?

Wang Shi Shi: clothing is not a simple industry. Body structure, fabric, design, humanities, society and so on are all related to clothing.

If you want to be a brand, you need to put in a lot of your personal attitude and show your values.

I knew that when I first started making a brand.

Brand is not so easy to establish, Europe has many hundred years old brand, I also hope that I can do something like this, even if people are not here, but the brand is still there, this feeling is very cool.