DHUB Leveraging Commercial Leverage With Design

In October 28th, the DHUB design, sponsored by the China Fashion Designers Association, opened in the fashion Gallery of 751D PARK fashion design Plaza in Beijing. Nearly 50 Chinese and foreign brands participated in the exhibition. Among them, nearly 1/3 are designers and famous brands from Italy, and the domestic brands include the top ten fashion designers, independent designers and design rookies from more than 10 provinces and cities in China.

　　
Participating in DHUB design sinks means a close contact with commercial resources. At the same time, it also means a zero distance docking with the industry voice. When changes become "new normal", young designers who participate in the exhibition are welcome to talk about hot topics such as fashion, business and cross-border industries.

　　
The rhythm of fashion

　　
The bold attempt and reinvention of style and trend are the common points of many designers appearing in DHUB design, and they are also the driving force behind their pursuit of fashion. The DUHB design shows the category covering women's wear, men's wear, children's wear, handbags, shoes and hats, jewelry, toys and baby products. In addition, the current DHUB design reside, independent designer brand accounted for more than 70%, of which 80 after the designer has become an important design force, highlighting the DHUB design sinks as a support for young design force display platform function to play.

　　
The original designer brand "addiction" is one of the representatives. This unique brand is the mainstream brand. But with the continuous development of online and offline integration, addiction will open its first entity store in Beijing world trade scale. Liu Jingjing, the brand publicist of Beijing Shui Tian dish Garments Co., Ltd., said that the close cooperation between DHUB and design sinks has rapidly expanded the popularity and influence of the brand. While consolidating the tonality of brand design, the road of commercial landing is also more clear.

　　
Similarly, Lin Zhenni, marketing manager of Xiamen wal Internet Technology Co., Ltd., "WOW-IN wow" was founded in 1999. Although we are an old brand, we have not invested too much energy in brand promotion. It is time for us to take part in the DUHB design remittance, and take this opportunity to launch the brand with more than a decade of history to let the industry know our design ability, evaluate the score, and make a drying list with the professionals in the design circle.

　　
In October 28th, Sun Haitao's children's wear conference was unveiled 751. When his belly pocket design was put on the children's wear T, he immediately drew the hot voice. "In China International Fashion Week and DHUB design sinks such an international, high-end and open platform, designers are obliged to show good ideas and good works to this platform." Sun Haitao, founder of Haining Haitao fashion creative design Co., Ltd. believes that the high-end children's wear brand is not yet in the stage. Designers' breakthrough in children's clothing market should play a guiding role.

　　
DE FANG TEXTILE. OUTLINE's fashion show was also held during the China International Fashion week. It won a favorable reception. At the design site of the DHUB, the reporter once again saw the DE FANG TEXTILE (OUTLINE) and OUTLINE Li Zhen's cooperation booth. Raw materials enterprises and designers jointly boarded DHUB, and Liang Jianwen, general manager of Shenzhen detextile Textile Co., Ltd., said that fashion week and DHUB design have provided an opportunity for raw material enterprises to display the beauty of product design to consumers. "But how to display the beauty of the details of products, I think this can only be achieved by static display of DHUB design."

　　
Linkage to deconstruct commercial landing resources

　　
DHUB is designed to promote industrial upstream and downstream docking, support design and market docking, support youth design strength as the core. It is a new form of display platform that strengthens the design transaction and commercial landing function, highlights service and creativity, and is also the extension of China International Fashion Week function.

　　
Sun Haitao's experience is the best proof of the continuation of the commercial value of the fashion week platform. "In March of this year, after the release of the China Fashion Week, the number of agents for brand cooperation increased by more than 500, which surprised me." The astonishing results have prompted Sun Haitao to decide not only to release the show, but also to enter the DHUB design sinks and harvest more comprehensive docking results. "At DUHB, we can achieve efficient docking with social resources, including customers, buyers and media who join the agency. What is even more rare is that we have further contact with Jingdong and other e-commerce platforms, which is very rare for us in this stage of promotion." Sun Haitao revealed that after the DHUB design remit ended, the brand will focus on promoting channel construction.

　　
In November 1st, designer Jordan and Yu Qian jointly held their own brands SIVICO and WhiteFog on China International Fashion week. They were men's fashion brands and elegant women's clothing. Although the styles were different, Jordan and Yu Qian had a unique perspective on the chain between designers and businesses.

Designers' entrepreneurial style often deviate from the needs of the general public. After receiving market feedback, designers will enter the adjustment stage, in order to achieve balance or even compromise. In this regard, Yu Qian's experience is: leading half body position may be the best choice. "Designers tend to focus on design and lack of energy and experience in business development. We really need the support of professional PR teams. I hope to see such resources appear in China and cooperate with them. Last year, when I first held the DHUB design exchange, I visited it. Its authority and efficiency decided me to sign up this year.

　　
In Jordan's view, designer brand needs a more personalized way of promotion. "Our consumer groups are 85 and 90, so the influence of media communication plays an irreplaceable role. This is also the reason why SIVICO participated in the DHUB design remit. Unlike advanced customization, the brand spirit is different from customers. As a tide brand, what we need is a more direct, clear and stimulating way to let consumers know us, and it also determines that we must contact high-quality media resources.

　　
Unlike Jordan and Yu Qian, Zhang Hailun, co-founder of LIYUE&ZHANGHAILUN brand and Wang Wei, a third year student from Beijing Institute Of Fashion Technology, came to DHUB with the attitude of "learning". For the first time in the first quarter of LIYUE&ZHANGHAILUN, Zhang Hailun's design was first released in the first quarter, and for the channel, DHUB hoped that the brand could be contacted online and offline. Wang Weitian and his classmates, led by Yang Jie, director of the men's clothing design department of Beijing Institute Of Fashion Technology, communicate with the seniors of the industry through the exhibition of their works and prepare for the market after graduation.

　　
Cross boundary subdivision and reconstruction and multi cooperation

　　
"Cross boundary" as the most popular keyword in fashion industry in recent years, has led to the circular interaction of resources in the fashion circle, facilitating the integration and reengineering of design. In DHUB design, the resources of clothing category, fashion accessories and other resources have collided with each other. New cross-border ideas have sprouted in this life, and cooperation among designer brands, garment enterprises and professional institutions has gradually matured.

　　
As a professional college, Beijing Raffles School of design hopes to link its advanced fashion education resources with the needs of clothing brands and designers. "Over the years, Raffles has developed a number of excellent independent entrepreneurial designers, such as Li Hongyan, Qin Xu, Gao Yang and others have achieved success in their respective fields. In response to the needs of fashion enterprises, Raffles has set up customized courses such as display design and clothing marketing. We hope to promote the purpose of our graduates and schools in DHUB design, and become the cradle of the birth of Chinese original designers. Dai Xia, admissions manager at Raffles School of design, Beijing, said.

　　
The Baoshan Institute from Yunnan first appeared in DHUB design sinks. The original fashion accessories based on south red and agate were from the hands of students. Under the entrepreneurial alliance organized by colleges and universities, we hope to form cross-border cooperation with clothing brands. Liu Wenting, deputy director of the Institute of teaching and scientific research, Baoshan Institute of jewelry, told reporters that the integration of jewelry design and clothing is very promising. We hope to bring students' original works together with the scarcity of luxury jewelry into the clothing industry chain.

　　
With the rise of fashion accessories in the domestic market, more and more young designers have been involved in it, and actively seek the possibility of cross-border in the "big fashion" circle. The luggage brand FEIQI MODA E ARTE was founded in 2014, and the designers contacted with the buyers with the help of the DHUB design exchange platform. At present, in addition to selling in the collection store, FEIQI MODA E ARTE also carries on the brand dissemination on the WeChat public platform. This time, DHUB has come to cooperate with some buyers.

　　
For WOW-IN wow, the design of DHUB has opened a new crossover path for the brand. "Our package design is based on the" invisible fashion "route. What we want is not to get up to catch your eye, but to savor it. Lin Zhenni revealed that on the platform of DHUB, excellent designers and students of professional colleges have been brought together. Through interaction with them, we have not only gained admiration, but also inspired new thinking directions and planned to seek cross-border cooperation with clothing brands.