Wang Liangxing: The Road To "Uncle" From Chaozhou To Jane

In the 80s of last century, Li Lang's simple clothing factory.

The three brothers: Wang Liangxing (left), Wang Dongxing (middle), Wang Congxing (right)

N hai DU reporter Chen Jinlan

The core hints that Wang Liangxing's red hair is in front of him. It's hard to believe that he is already a hundred uncle.

With the love of clothes and the sensitivity of fashion, whenever he is in danger, he always leads Lang Lang's men's clothing to create another myth of Chinese men's clothing with amazing courage and wisdom.

In the face of this wave of clothing shuffling, he proposed "jump out of clothes and make clothes" instead of clothing related industries, aiming to build the company into a world-famous fashion creative group.

All things are born by the Tao, and the souls are channeled.

Tao expresses "ultimate truth" in Chinese traditional philosophy.

In Wang Liangxing's opinion, life and entrepreneurship are a way to constantly seek enlightenment.

Simple and simple, five short words reflect the ultimate life wisdom pursued by a successful man.

From the main road to the Jane! Looking at the three brothers' pioneering career of 20 years, it is precisely the interpretation of compliance with the way that they can "change for the sake of change" to write a legend of Chinese men's wear.

Timeline: 1984 to 2015

Life midfield:

Wisdom is revealed between choices.

Standing in the midfield of life, like many entrepreneurs in middle age, Wang Liangxing is at the height of intelligence and ability, but now he shows extra vigilance for diversified investment because he has learned lessons in the grass roots era.

The entrepreneurial story of Li Lang is legendary, but it is also widespread in the locality.

In 1984,

Wang Dongxing, the founder of the college entrance exam, failed to get a 4 mark from the college entrance examination and was faced with the choice of Kasetsart University in Fujian.

At this time, his father told him that where your interests are, your achievements will be there.

So Wang Dongxing took the scissors and gave his father's first suit of tunic.

Only in this way did we have Li.

In 1987, Wang Liangxing joined his elder brother's clothing factory with his hard-earned 10 thousand yuan.

In those days, he made 180 thousand yuan, and in the second year it was 880 thousand yuan. Wang Liangxing said, "I have stayed there for a while, and the whole family can hardly sleep."

In 1990, Li Lang suit became the necessary dress for the groom at that time.

To this day, do you remember the slogan of "Lang"?

Perhaps it was because the money came too fast. In the middle of the 90s, Wang Liang Xing's three brothers began to imagine the future.

Besides clothes, Wang Liangxing made a furniture factory, Wang Dongxing went to Anhui to run a clothing machinery factory, and the third Wang Congxing set up office supplies business.

Soon, an unprecedented crisis of clothing homogenization led to the fall of Lee Lang.

"The capital chain is broken. The Shishi cloth shop heard that we bought it, and even ten thousand or twenty thousand yuan of cloth would not trust.

All the people in Jinjiang say we are going to collapse. "

The pain of 1997 is still unforgettable.

To this end, 6 years ago, the three brothers of Wang set up a "focus, professionalism, focus and specificity" on clothing.

Reading the busy road and the way to Jane means that we can see the situation in simple philosophy and find out the way to break through.

This is the way of success.

"Wisdom is revealed between choices."

It used to be the slogan of the company.

Wang Liangxing now realizes that concentration is wisdom.

"A person's energy is limited. I just want to make one thing and one big thing in my life.

This industry is like this, if you grasp the world every day.

Pulse, then you will never grow old. "

Timeline: 2001 to 2009

The way to break through:

Risk is not risk.

With cigars in hand, Wang Liangxing interviewed the old plug coffee on the day in the fashion Hall of the Lee Lang fashion.

"What started smoking five or six years ago is only a fashionable thing at the beginning, and it may also be a lot of pressure."

With the increasing sensitivity to fashion and increasing pressure, cigar has gradually become a habit.

Wang Liangxing now has two or three cigars a day.

In 2000, when he went to the Hotel Kunlun, he occasionally bought one or two cigarettes.

Looking back on the development of the past 10 years, he said, "the pressure is big."

It is not difficult to understand that at the same time at the Kunlun Hotel, on March 28, 2002, the "most absurd" scene of the history of the development of the real estate business appeared in the March 28, 2002 Beijing Clothing Fair.

"The entire garment industry feels like killing a dark horse in a twinkling.

Our franchisee has increased from more than 80 to more than 120.

Hu Chengchu, vice president of Li Lang, is a memory.

Before that, Wang Liangxing was faced with an almost impossible step.

The concept of "business casual men's clothing" will soon become a mirror when it comes to the fact that grain has been shot to the ground.

This year's Beijing fashion show, he decided to make the final move.

At that time, Lang's debt was over 30 million yuan, the booth spent nearly 2 million yuan, the endorser Chen Daoming's multimillion yuan or Hu Chengchu was borrowed from Shanghai.

The other funds were Wang Liangxing's debt to his friends, even through the underground banks.

"Be a leader or a beggar."

In detail, Wang Liang Xing has now been able to face it calmly.

Though he was frustrated at that time.

Fortunately, he finally became a winner. In 2004, the turnover of Li Lang exceeded 100 million yuan, and only 40 million yuan in 2002.

In 2004, at the Athens Olympic Games, Wang Liangxing decided to gamble again. This time he was under great pressure to raise money and collect advertising fees with agents and franchisees.

"At that time, the sales volume was only 1 billion, but we decided to spend 16 yuan on advertising in 16 days.

This time, Wang Liangxing bet again, that year, the company's performance has increased by more than 400%.

Wealth is in danger.

In the 6 years from 1998 to 2004, the cash flow of Lee Lang has been very intense.

"Every board of directors, President Wang appease everyone: next year will be fine.

After all these years, we got wind and water outside, but in fact, we only got some cash in 2004.

Hu Chengchu revealed to reporters the secret for years.

Li Lang can break through the trend and is the result of "people's mind, only Tao and righteousness".

Wang Liangxing has been widely known for his humility, tolerance, sharing and patience.

In addition to the widely disseminated "8 years of Hu Cheng Chu" story, Li's posts are equally talented.

"In those days, how many companies wanted to dig Ji Wenbo, the winner of the Golden Summit, but he decided to serve Wang Liangxing and Lee for nothing."

Hu Chengchu said, "in fact, Wang's talent is not based on treatment, but to provide a stage without ceiling."

Timeline: from 2003 onwards

Future layout:

The fashion dream of "Chao Ren" Uncle

Wang Liangxing, who was born "grass roots", always appears in the "tide" costume on various stages.

As early as 2010, Wang Liangxing put forward the slogan: "fashion, art and creativity go to the end!" from that point on, his own dress to the decoration and renovation of the company, must strive to reflect the creativity and fashion.

Not long ago, Wang Liangxing took his office as an experimental field to redefine the simple fashion and Art: This is a very modern space, placed on top made furniture and Italy high porcelain, with a "treasure of the town house" hanging on the wall - the blasting art of Quanzhou modern art master Cai Guoqiang, "breaking away from gravity."

"Some people say that fashion is a very expensive thing, but in fact, it is not fashionable, because fashion is a way of life and attitude."

Wang Liangxing had a deep understanding of fashion.

In 2003, when Wang Liangxing chatted with others, the man suddenly pointed to the shoes on his feet and said, "how to be fashionable and make clothes."

The conversation is on the 15 floor, and Wang Liangxing listens and drops the shoes directly from the window.

In the face of the current shoe and garment industry shuffling, Wang Liangxing has deployed the strategy of "upgrading quality and not raising prices" in his own way of developing "Dao Dao Dao and Dao Dao". He implemented the strategy of smiling service, and sought to carry out the Methodist from the aspects of international design team building, technological innovation, flat pformation of supply chain, service improvement and marketing pformation.

Wang Liangxing, as the future creative space of the Lee Lang fashion creative park, has begun construction.

"Li Long needs a top-down concept revolution. I want all the people in the company to think, hear, see, and touch are art."

Remember Wang Liangxing's slogan of "let employees get rich first" in 2004 and create 1000 millionaires and 100 millionaires in Li long.

This year's bold words surprised the outside world, and now this dream has already been realized.

"In 2009, we became the mainland's first men's clothing brand in Hongkong.

Listing not only makes the operation of the enterprise more standardized and pparent, but also fulfilling the incentives for those brothers and sisters who are struggling with themselves.

Wang Liangxing has tasted the sweetness of "highly paid people," which makes him more secure and more interested in creating his fashion kingdom.

Time axis: in recent years

Successful man:

Enjoy simple life

Love life,