Underwear Fashion Products Competition, Brand Competition Is In The Middle.

"Underwear fashion" will compete in the "needle"

Known as China

The ninety-seventh China Cotton Textile Fair will be held in Shanghai New International Expo Center on 12-14 March 2015.

At that time, "China needle Association" will be one of the leading and influential exhibitions in the domestic knitting and home textile industry. It will set up more than 500 brand production enterprises and many dealers and retailers throughout the country.

Enterprises will also make a new appearance.

Four seasons underwear fashion

Nowadays, the changing market environment and fierce competition at home and abroad have had a profound impact on the underwear industry. More and more domestic enterprises and professional buyers urgently need to understand new products and new designs, fashion trends and market trends. This is also the reason why the "needle club" has been popular in recent years.

It is understood that thousands of color, Arno Nirupama, Nell and other underwear enterprises will participate in this exhibition.

Traditional thermal underwear suite, pajamas, bra, underwear, suspenders vest, bottoming shirt, Bottomwear, pencil pants and other exhibits will be gathered in the exhibition hall to show the concept of the whole category underwear.

This exhibition is one of the main brands of Wei Shuang garment industry limited.

The brand is targeted at young fashion men and women underwear with the goal of "high-end brand of four seasons and fashionable underwear".

The brand carries European romance and Korean and Japanese non mainstream mix and match styles, integrates Chinese and Western cultures, and applies modernism.

The fashionable style deducts the new fashion of underwear. It combines the fashionable elements with the functions of traditional underwear, and shows the fashionable rhythm of fashionable underwear with young personality.

The brand pioneered the "four seasons" and "fashion" non traditional underwear fashion trend, and created a series of unconventional "four seasons fashion underwear" products.

"This is not only a concept of a full range of underwear, but also a brand new service concept, which is deeply favored by fashion people and leads the new underwear consumption culture."

The brand leader Lei Changshu said.

It is reported that at this exhibition, thousands of years will be displayed on the 260 square meters of the special booth, displaying autumn and winter fashion singlets, high-end bottoming shirts (pants), thermal suits, spring and summer fashion sling vests, chest and other products. The products are rich in variety and diverse in style.

At the same time, will invite the brand spokesperson sexy female anchor "miss Liu Yan" personally to the scene, to explode the thousand years of popularity index, also for the whole exhibition highlights.

Arno Pama Fashion Co., Ltd. is the sole legal agent of the "brand umbrella" brand underwear, pajamas and socks in mainland China. It has the qualification to design, develop, produce and sell "flower umbrellas" brand products.

"For many years, Arno Palma Clothing Co., Ltd. has been a faithful participant in the Chinese Acupuncture Association.

Over the years, the performance of the exhibition has been good, making the image of Arno Nirupama and his agent "umbrella" popular among the hearts of the people. So this year we are still sure to participate in the exhibition.

As a matter of fact, the needle shop has become an annual exhibition for many needles and cotton enterprises, because it is a grand gathering to meet and meet new friends with the old friends, and more importantly, through the year-round exhibition, the independent brand of the enterprise has been widely disseminated.

Chen Jie, the deputy general manager of the company, said.

Chen Jie told reporters that there are many domestic professional exhibitions, but for enterprises, the selection of the exhibition will also examine the organizers' experience, service attitude, the number of buyers, publicity and so on.

He believes that the success of an exhibition is closely related to the organizers' idea of running exhibitions, the experience of exhibition and the comprehensive strength.

Like the needle like cotton knitting industry, the large PARTY is rare. Enterprises should cherish and make full use of it.

Product competition brand competition

"China

In recent years, through the adjustment, improvement and upgrading of various links in the industrial chain, the overall level of the industry has been greatly improved, and the variety of products has been increasing and styles are diverse, which is deeply recognized by people and consumers in the industry.

However, the underwear industry is still in the initial stage of brand building. In addition to some large enterprises, many enterprises still have vague concept of "brand" and lack of brand operation ability.

Li Jianhua, President of China Textile chamber of Commerce, said.

In addition, the reporter found in the interview that the production equipment of many large underwear enterprises is at the top level in China, and is also at the advanced level internationally. However, there are still some small and medium-sized underwear enterprises in the low end of the industrial chain, and the added value of products needs further improvement.

At the same time, the sales mode of some underwear enterprises is very traditional. In the new market situation, we need to innovate and perfect.

In this regard, Li Jianhua pointed out that people's "personality" and "style" of products.

The demand has been increasing and more and more attention has been paid to the quality and safety of products and the connotation of products themselves.

There is only one key to open the market door, that is innovation, product and brand innovation.

The diversification of the Chinese market has led to a stronger sense of independent design of the brand, and the fashion and fashion of underwear have become the only way to develop.

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According to Lei Zong, "brand building year" (2013-2014), brand specification year (2014-2015), brand promotion year (2015-2016) "three stages" were planned prospectively, taking the brand building as the core, the team integration as the guide and the channel linkage as the breakthrough point.

We will comprehensively enhance the competitiveness of the brand in the market, and strive to create a brand new four seasons, fashionable underwear with distinct image and rich connotation.

The brand will create a broader career platform for the vast number of agents and distributors.

At present, the distribution network of the company has spread all over the country, and its brand influence has been steadily ahead of the industry in recent years.

Moreover, over the past year, the company has made great progress in enterprise management, brand building, technological progress, and product development. The brand of "thousand years of color" won the ten largest underwear quality brand in China in January 2014, and passed the ISO9001 quality management system certification in August 2014, and passed the certification of famous brand products in Guangdong at the end of December 2014.

This exhibition hopes "T&P thousand years of color".

The popularity and reputation have been greatly improved, and we hope that more distributors will join us.

Arno Palma Clothing Co., Ltd. has been taking the branding development route, and the "flower umbrella" product line is rich.

Chen Jie said: "at present, the sales of products are in good condition, because the recognition of the umbrella brand accumulated over the years, consumers have already recognized the product quality and service of this brand."

With rich experience in the international high-end underwear brand, Arno Nirupama Garment Co., Ltd. is confident of promoting high-end brands in China.

In Chen Jie's view, with the increasing demand for individuation and differentiation of clothing and clothing products in recent years, it also provides great market opportunities for underwear design.

I hope this will help.

We should successfully promote products, enhance the image of enterprises and brands, and expand the domestic market.

It can be predicted that in the spring of 2015, the "mid needles" of underwear enterprises will reveal the trend of Chinese underwear, the trend of market development, and the change of market competition pattern.

With such an effective and professional platform, the "competition" of enterprises on the same stage is a competition, and it is also an exchange and communication. This is also one of the important reasons for the continuous renewal of the vitality of the "needle club" in the old exhibition.

"China needle Association" not only witnessed the development of China's needle and cotton industry, but also witnessed and promoted the emergence of underwear brand.