Exhibition Will Become A Platform For Local Brands To Seek Cooperation And Development. New Materials And New Technologies Will Become The Focus Of Attention.

2015ISPO BEIJING as a new material and new technology publishing platform has played an important role in the past. How can we use the exhibition to get through the upstream supply chain more quickly and get the latest information from the source?

The focus of attention.

On the first day of this ISPO, Zhang Yonghuang, director of Development Department of the star star outdoor products Co., Ltd., while dragging a large suitcase, carefully searched for "baby" at the venue. Finally, he stopped at TEFLON booth for a long time. He picked up three bottles of different test agents and poured them on two pieces of cloth. The different test agents were water, oil and soy sauce. After the test agent fell, one of the fabrics left no stain or oil stains, and the falling water turned into a grain of small beads and rolled up on the top, while the other piece of cloth was beyond recognition.

"One of the biggest features of this new fabric is the use of down products. This is what I want. This design can be used in the design of this winter season, so that the whole jacket will be more moisture-proof, warm and durable."

Zhang Yonghuang pointed to the fabric without any stains.

He is thinking that if this kind of fabric is used in this winter season, excluding the labor cost, the cost cost per square metre will be about 80 yuan. According to the need of 2.2 meters of fabric for an assault garment, the cost of single fabric will need 200 yuan. Plus other functional accessories, the factory price of a garment will be as high as 500 to 600 yuan. The high factory price means high retail price. Can such a high retail price really sell in the market?

However, it is hard to sell. After all, with the gradual maturity of the domestic outdoor market, consumers' awareness of products has increased year by year. The practice of laying the market by outdoor fur is the end of the road, which has become the bottleneck of every outdoor brand enterprise development.

Zhang Yonghuang said frankly.

According to Chen Jiatai, general manager of the outdoor group, normally, the world's top

Business cooperation is not a simple business relationship, and their cooperation conditions are rather harsh.

First of all, they will conduct a comprehensive analysis of your brand positioning, consider your product line, audience groups, etc., and finally make an assessment to decide whether to launch long-term cooperative relationship with your brand.

"In fact, after having a large market share, it is imminent to provide consumers with better quality products and seek matching upstream suppliers.

After all, outdoor products must speak in terms of technology and function, and want to have the right to speak in function, as the fabric used for the main material.

Bottom is the focus of development.

Therefore, Chen Jiatai believes that the exchange role of this professional exhibition can not be ignored.