The Road Of Clothing Business Is Not Easy To Innovate.

The 104th annual conference and exhibition of the American Retail Federation (NRF) is held in New York.

Although many professional retailers at the conference said that e-commerce and mobile commerce are growing rapidly, it is surprising that experts believe that in the field of e-commerce, actual turnover is far below expectations, and retailers need to work harder to cater for consumer demand.

This is not exactly the same as that of Chinese enterprises that are in full swing to launch cross-border electricity suppliers.

So, can cross-border electricity providers solve the urgent needs of enterprises?

Overseas sales are not so popular.

Mike Flanagan, founder of clothesource, said at the NRF annual meeting of the United States: "for clothing trade, the power of the network is very important.

Although each clothing brand and retailer are updating products, receiving and distributing information through the Internet, they sell very little clothing through this channel.

For example, in the two most developed markets of clothing network sales, Britain and South Korea, in 2014, the number of clothing purchased online by consumers was only 17% of the total annual clothing purchases, while in other countries, the online sales of clothing products were less.

This shows that the clothing industry in the field of electricity retail capacity still has room for improvement.

IBM, a technology consultancy, has also reached the same conclusion. They believe that although consumers are more and more interested in online shopping, not many people actually want to act on it. The number of people actually buying is much lower than the number of people interested.

IBM surveyed 110 thousand consumers in 19 countries and made a business value study report.

According to the research report, most consumers prefer the way of combining online and offline to buy clothes.

In the survey, 43% of consumers expressed willingness to spend online, but only 29% actually bought.

What is even more surprising is that most young people are regarded as more like buying clothing products online, but in fact, the number of teenagers who actually have online shopping experience is 20% less than those who have never bought clothes online.

In response, Sarah Diamond, IBM's global business service manager, said that in e-commerce, consumers want products that are different from those offered by online retailers.

NRF official also said that e-commerce is not not flourishing, but the needs of consumers have not yet been fully met, retailers need to narrow the gap between consumers' "want" and "able", thereby increasing the loyalty of online consumption.

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Export enterprises are in hot pursuit.

When hearing "the overseas electricity supplier market does not seem to be so prosperous and the enterprises need to invest a lot of effort", Wang Wei, general manager of Jiangsu Jiangyin Jiaxiang Trading Co., replied indifferently: "now the network sales are definitely not the same as the entity, but the cross border e-commerce represents a trend, and the scale will be developed in the future."

Wang Wei's company has been engaged in cross-border electricity business for two or three years, talking about the effect. He said: "the Internet economy has brought us the size of the company from 45 in 2010 to 450 today."

In the 5 years, the number of employees has increased 10 times. What has Wang Wei done?

"We do cross-border e-commerce through many platforms, such as Amazon and eBay.

The reason for this is that more and more retailers and buyers are starting to sell in new forms.

For example, the production of online boutiques, these boutiques only sell on the Internet, the characteristics are many styles, a small quantity, they never press goods, but according to the sales situation at any time.

We do not specifically divide into B2B or B2C, but grasp a principle to meet the market demand for small batch and multi variety orders.

Wang Wei's statement coincides with the NRF report. What he wants to do is to try to satisfy the market's demand for the differentiation of clothing products.

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More suitable for those personalized, high-end brand products.

In Wang Wei's eyes, enterprises need the Internet, especially the powerful data support behind them, which is conducive to accurate positioning of products and target consumers.

Zhang Shu, general manager of the International Trade Department of Inner Mongolia spring snow cashmere Co., is also planning cross-border e-commerce.

"Cross border electricity providers are probably another option for most export companies in the future," he said. "We prefer to do B2C and c2m."

As for platforms, Amazon should be chosen.

Inner Mongolia spring snow cashmere Co., Ltd. does not plan to set up a new team, but seeks partners to give it to a more professional third party. This shows that the company attaches importance to cross-border e-commerce.

Cross-border electricity providers are not simple

Although the Internet is full of stories of success similar to Wang Wei's, it is wrong to assume that cross-border electricity providers are simple and want to replicate successfully.

In fact, as the Spring Festival approaches, the test of cross-border electricity providers is just beginning.

A logistics company in Jiangsu said that every year before Christmas and around the Spring Festival, the volume of parcel increased sharply, and the delay of cargo delivery would occur frequently, which is a major test for cross-border electricity supplier.

It is reported that there are still many deliveries from Christmas during the Christmas season.

The British Post has discussed with the customs to increase its processing capacity and is expected to return to normal in mid February.

In order to solve the logistics problem, in addition to the Australian warehouse, Wang Wei intends to build a warehouse with customers in the Shanghai free trade area, and undertake the logistics sorting business.

Zhang Shuze is another plan, he said: "our intention partners to build warehouses overseas, so that we solve a lot of logistics and warehousing problems."

The establishment of warehousing is not only to solve the problem of timely delivery, but also to show the role to purchasers.

They all say that buyers can hardly place orders if they do not see the goods. Only through several reliable pactions will they decide whether to purchase according to the network picture.

Wang Wei said that foreign countries are also popular in the "friends circle" to sell things.

Therefore, it is very helpful for enterprises to win the trust of buyers and consumers by building their own interactive websites and actively promoting them through social media.