Under Armour Intends To Spend $560 Million On Sports Community App

The second largest sports brand of the United States, Under Armour Inc. (NYSE:UA), released its annual performance report. In the 2014 fiscal year of December 31, 2014, the company's net profit rose 28%, from 162 million 300 thousand US dollars in the same period last year to 208 million US dollars, and EPS grew 27% to 0.95 US dollars.

News stimulated Under Armour Inc. rose 2% after the session.

2014 fiscal year,

Inc. revenue rose 32%, from $2 billion 330 million in the same period last year to $3 billion 80 million, higher than the $3 billion 30 million expected by the company.

Sales increased by 30% to 2 billion 290 million dollars, shoes increased by 44% to 431 million dollars, accessories business increased 27% to 275 million US dollars.

Press

In 2014, the direct revenue increased by 32%, accounting for 30%; in 2014, the regional international market rose by 96%, representing a 9% increase over the same period last year.

Gross margin increased by 30 basis points to 49%.

Fourth quarter, Under Armour Inc. revenue rose 31%, from 6.83 US dollars in the same period last year to 895 million US dollars, net profit rose 37%, from 64 million US dollars in the same period last year to 88 million US dollars, earnings per share increased 33%, from 0.30 US dollars in the same period last year to 0.40 US dollars.

In the fourth quarter, the growth rate of the direct battalion sector increased by 27%, and the international sector revenue grew by 123%.

The fourth quarter of gross profit margin also increased by 140 basis points to 51.3%, operating profit rose 49%, from 98 million US dollars in the same period last year to 146 million US dollars.

In the earnings report, Under Armour Inc. also announced that $560 million would continue to invest in the technology industry, of which $475 million was used to acquire MyFitnessPal, another $85 million to acquire Denmark Corporation Endomondo, MyFitnessPal and Endomondo were all sports records and sports community applications, plus the UA Record applications and MapMyFitness community websites currently owned by the company, Under Under has become the largest brand in sports brand for sports communities, with 120 million active users.

Under Armour Inc. expects revenue growth in the 2015 fiscal year to grow from $22% to $3 billion 760 million, and operating profit is expected to rise from 12%-15% to US $397 million to US $-4.07 billion, down from 22% in October 2014, but mainly affected by acquisitions.