Xia Ling Min: There Is Limited Space For The Growth Of Consumer Demand.

Judging from the various economic indicators of the output of our textile industry, the performance of the new normal is slowing down. This is also the main performance of our industry. The added value or consumption growth has been reduced compared with the previous years. There are some new changes in the structural adjustment of China's textile industry. First, the changes in the structure of the products are excellent and new. Now we are lowering the proportion of natural fibers and increasing the proportion of chemical fibers. At the same time, the price of products has also risen, which is more obvious in export products.

From the perspective of industrial organization structure, due to the rapid changes in the market, the rapid response capability of enterprises is very high. Small, specialized and refined become the new characteristics of the performance of industrial organizations, which is determined by the characteristics of small quantities and varieties of textile and garment production. Due to the development and application of the Internet, the intelligent manufacturing industry has become an important trend in the future development of our textile and garment industry.

From the perspective of regional structure, there are some typical performances in 2014. One is that the proportion of investment in the eastern region has declined, while that in the central and western regions has increased slightly. From the point of view of the proportion of the main business income, it also has such a performance. Although the East has taken the lead, the growth rate has declined, while the central and western regions have increased.

From the domestic market, the total retail sales of consumer goods increased by 12% compared with the same period last year, while that of clothing and textiles increased by 10.9%. Last year, the overall sales volume of textile and clothing market increased by 3.61%, and the 43 market of China Textile Federation increased by 7%. The eastern region is the main production area of textile and clothing. The growth rate of the market is relatively high. The sales growth of the textile and garment professional market in the central and western regions has decreased by 1.16% and 8.51% respectively. In the Internet era, e-commerce has brought great pressure to the market of distributing centers.

With the rapid change of market consumption, higher requirements for enterprises are being put forward. With the increasingly stringent standards of sewage discharge and exhaust emission, enterprises are facing more environmental pressure, and the survival environment of small and micro enterprises is more and more serious. Although the pressure is relatively large, we need to maintain confidence in the new normal conditions. By investigating the enterprise confidence index, 58.7% of entrepreneurs have confidence in the future development. from Textile industry In terms of economic indicators, 4 indicators rose and 4 dropped. The increase includes production index and employee index, and the purchase price of raw materials is affected by raw materials. Raw material inventory The index is decreasing.

On the whole, in terms of production, several of our index performance is on the rise, so enterprises should have confidence in the future development. Textile as a necessity, market demand for it is rigid, we expect 2015. Sales growth It was unchanged from 2014. By comparing "fifteen", "11th Five-Year" and "12th Five-Year", I find that clothing consumption growth is faster at each time and is growing at a rate of more than ten percent per year.

Due to the development of urbanization, we can expect that the growth of consumer demand will perform well in the last year of 12th Five-Year. Judging from the international environment, China's exports to Europe and the United States will not decline even more with the recovery of European and American economies. China's exports to the African market increased by more than 17% over the past year, which may become a new bright spot for us. Speaking of international demand, the demand for textiles should maintain a single digit growth, but there is still limited room for further growth.