Huang Jian: More Electricity Business Around China

In 2015, the trend prediction of cross-border electricity providers is still continuing. The big guys have shared with reporters their judgment on the trend of the cross-border electricity supplier industry in the coming year, helping more sellers to see the way ahead.

Following is an interview with Huang Jian, managing director of ChannelAdvisor Chang Lu marketing Greater China.

Reporter: Please sum up the past one or two years in China.

The current situation and problems of development.

Huang Jian: China's cross-border electricity supplier is developing rapidly. It is estimated that in 2013, the total export volume of B2C electricity supplier reached 37 billion 100 million US dollars, the annual average growth rate of the past 3 years was about 33%, and Internet retailers, trading companies and manufacturing enterprises were the main drivers of this market growth.

In order to have a place in cross-border electricity supplier, eBay and

They invested huge sums of money.

As a leader in cross-border e-commerce, eBay adjusted its original domestic electricity supplier business in 2005 and began to focus on cross-border e-commerce.

A report released by eBay shows that Chinese retailers are becoming more active in the eBay business platform covering 25 countries.

In 2012, Amazon China launched "Global Selling Program", and Chinese retailers were able to sell their products to overseas markets.

In 2013, the number of Chinese retailers entering overseas markets increased by about 200%.

The challenge for Chinese retailers is to create infrastructures for selling goods overseas.

In order to make 2015 a bumper harvest, cross-border electricity providers will need to overcome exports.

Tax, plation, customer service and other obstacles encountered.

Reporter: can we predict what trends China's cross border electricity providers will have in 2015?

Huang Jian: in the past 5 years, China has the largest electricity supplier market in the world, and the dominant Alibaba has a great desire to help millions of businessmen open up overseas markets.

At the same time, those retailers who used to focus only on the domestic electricity supplier market are also affected by this. They are stationed in fast selling platform, Alibaba wholesale (B2B export platform) and Taobao international station.

Another major trend is that more electricity business will be launched around China.

China has the largest electricity supplier market in the world and has great room for development, but only about half of the consumers are shopping online.

As the number of online shoppers grows, online sales will grow as well.

Tmall mall dominates the global electricity supplier market, and more and more sellers are also trying to reach out to China.

Reporter: in addition to having unlimited opportunities, what problems will there be in China's cross-border electricity supplier market this year?

Huang Jian: I think expanding business is challenging for sellers.

If we want to seize the opportunity to do business overseas, sellers need solid infrastructure conditions.

Because the development of the electricity supplier is more and more complicated, retailers must consider the retail channels, payment systems and customer service channels suitable for different regions.

Localization, logistics, exports, returns and taxes and payment methods may disrupt a comprehensive expansion plan.

Before we expand our business to overseas markets, we suggest that we do a good job of research and make sure that we are familiar with local market requirements and meet these requirements.

Reporter: what are the major moves of ChannelAdvisor in 2015 when opportunities and risks coexist?

Huang Jian: we will expand our business in China and support retailers' cross-border trade activities.

It will use many years of experience to help retailers develop business to Amazon, eBay, new egg, Le Tian, and even some emerging e-commerce platforms.

There are no boundaries in the field of e-commerce. Many customers have the global thinking.

With the help of our Agile CBT service architecture and the support of hundreds of channels around the world, we have the ability to help retailers plan and expand their businesses worldwide and acquire a large number of international customers.

Reporter: what are the characteristics of China's cross border electricity suppliers in the past? What are the characteristics of these markets?

Huang Jian: in 2013, Chinese sellers aimed at the United States, Europe, the Middle East and Africa.

According to Analysys think tank, in 2013, the US and European market orders accounted for 16.6% and 15.3% of China's cross-border electricity supplier exports.

The market penetration rate of these markets is very high, and consumers have the habit of buying and selling large and small products online.

These markets are very popular among sellers, but they constitute only 30% of the total sales of sellers. Therefore, we believe there are many opportunities in these markets.

Reporter: for cross-border electricity supplier big platform, what trend may appear in 2015?

Huang Jian: in 2015, Amazon and Alibaba will still be big brothers in cross-border e-commerce.

Since Ali's initial public offerings in the US in 2014, the company is ready for a more rapid phase of development, especially after the launch of fast selling.

Reporter: will there be more new markets in 2015? What countries and regions do you think will become the market hot spot for China's cross-border electricity supplier enterprises? What is the reason?

Huang Jian: we believe that the focus of attention in 2015 will be shifted to Latin America, which is not yet deeply involved. Latin America is the only region in the world where electricity providers are developing faster than China.

In recent years, Amazon has made considerable progress in Latin America. In 2014, Latin America was also the fastest growing market for Amazon.

At the same time, as a close neighbor of China, Russia's electricity business is accelerating. Cross-border sales have increased from 3 billion US dollars in 2013 to US $5 billion in 2014.

Geographical factors have also facilitated the solution of logistics problems and other factors.

Reporter: what kind of competition is fierce now? What kinds of products do you think will stand out in 2015?

Huang Jian: according to Analysys think tank, the proportion of consumer electronics products, clothing and sports equipment accounted for 41.2%, 11.8% and 8.1% of cross-border e-commerce exports in 2013.

However, sales of sporting goods, toys and health beauty products are also on the rise.

Consumer electronics, as always, has a wide range of needs and is the best seller in Latin America.

Reporter: in 2015, what kind of policy environment do you think China's cross-border electricity providers will be in?

Huang Jian: in the international market, the policy varies from place to place, and the situation of Taxation and logistics varies from market to market.

Therefore, retailers have different policy environments. Retailers who want to do business overseas have to deal with different demands from different markets. If possible, cooperate with local logistics experts and suppliers, and they can provide you with accurate proposals that meet specific needs.

Reporter: what are your suggestions for sellers in 2015? How will ChannelAdvisor help sellers develop?

Huang Jian: when you are ready to expand to overseas markets, please first investigate and understand your target market and its needs.

Second, do not single handedly, an electronic solution provider that can provide comprehensive information will relieve you a lot of pressure. You need a partner with overseas sales experience, and he will take you to open up the uncertain business market.