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    Ceng Yunhang, A Young Teacher At Sichuan University, Won The First International "Young Leather Scientist" Award.

    2015/2/10 13:29:00 37

    Dr. Zeng Yun HangSichuan UniversityThe First International "Young Leather Scientist" Award

    January 12, 2015, international

    Leatherwear

    The Federation of chemists and craft Societies (IULTCS) issued a notice, awarded to the young leather teacher of Sichuan University, Dr. Zeng Yun Kong, "young leather scientist" award.

    The award was first established in 2014. It has selected 1 people worldwide every 2 years. It is the highest honor of young scholars in the field of leather technology.

    The winners were produced by the International Accreditation Committee after two rounds of strict and fair evaluation of the research work of 20 young scholars from 7 countries.

    The evaluation committee's evaluation of Zeng Yun's doctoral research work is: "hers.

    research work

    We are committed to establishing a method that can directly observe the pmission of enzymes in animal skins, and to find suitable conditions for effective pmission and reaction of enzymes. The results are of great practical significance for improving the application of enzymes in leather industry. "

      

    Zeng Yun hang

    Following his doctorate in 2013, he joined the National Engineering Laboratory of leather cleaning technology, Sichuan University.

    She concentrated on the application of enzymes in the leather industry and its scientific principles. The research results were published in international academic journals such as Journal of the American Leather Chemists Association and were invited to make a general meeting at the 32 international conference of leather chemists and craftsmen (Turkey), which attracted wide attention from international counterparts.

    Related links:

    In recent two years, like many luxury brands, Burberry has lost a lot of happiness.

    Thanks to China's anti-corruption campaign, sales growth in the Asia Pacific region dropped from two digits to single figures in the second half of last year.

    Nevertheless, the Chinese market is still a treasure place for the big players.

    The report published by the Institute of wealth and quality shows that Chinese bought 46% of the world's luxury goods last year.

    In the face of the huge Chinese consumer groups, luxury brands no longer focus on the marketing of the Christmas season, but also try to understand the customs of Chinese people in the first month, and do marketing around the concept of the Spring Festival.

    Burberry made a new year's short film for Chinese people last year. There were no big models in branded costumes. They only highlighted the steed of the New Year Fireworks in London's Big Ben, echoing the new year of horse.

    The zodiac does not only play Burberry.

    Last year, Hermes sold the theme horse year series jewelry, including a horse headed necklace, bracelet and ring.

    This year, brand names including Jacques de la, Vacheron Constantin, Earl and so on are all preparing the new year's limited edition watch for the Chinese New Year and portrayed Zodiac patterns in the dial.

    The Italy brand HOGAN has also introduced a limited amount of casual footwear, which has been embroidered with golden thread and sheep year totem.

    Luxury brands are not satisfied with the elements such as zodiac, blessings and so on. They also take the task of pleasing the Chinese to search for more Chinese symbols and combine them with the design concept of luxury goods.

    For example, the clothes and colors of multicolored ink used in Giorgio Armani's costume are inspired by the Chinese bamboo in the GUCCI[micro-blog's "bamboo knot" package design, while the Dior limited saddle bag uses the mysterious color of the Oriental Dragon.

    But how luxury brands use Chinese elements is not an easy thing to do, because each luxury brand has already formed its relatively fixed style. If Chinese symbols are added simply and stiffly, the result may be counterproductive.

    Burberry exposes this "Fu" scarf on micro-blog, and immediately attracts a lot of ridicule. Many people think that this design is very stiff and looks like cheap wholesale goods.

    Some netizens said, "the word" Fu "is too ugly. If you design the font well, there will be a Chinese wind instead of a Chinese character.

    Burberry is not the first brand to be criticized for its improper use of Chinese elements.

    Three years ago, Hermes launched a five-star red flag package, the design of the package was featured with scaly skin, and the red floor matched four small one and five big yellow stars, like a flag on the shoulder.

    Once the package was released, it triggered criticism from netizens. They thought it was neither fish nor fowl to use the Chinese flag in their handbags.

    In 2008, the French leather goods brand Longchamp also launched a mailbag with the word "serving the people", resulting in a dismal sales volume.


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    Harmony Is Precious Leather: This Year Is A Year Of Integrity, Culture And Public Welfare.

    To be able to be promoted, first of all, the quality of the product must be hard, with its own cultural characteristics, and more importantly, it is good for beer. Therefore, he will make this year the "promotion year" of "integrity" for leather, the "promotion year" of culture, the "promotion year of culture" and the "promotion year of public welfare".

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