New Role Of Alexa Chung: Designer Of AG Denim

Fashion girls from Britain

In addition to models and TV guests, she now has a new role, the designer of AG Denim. She said she always wanted to be a full-time designer, so the English girl came to work in New York.

When it comes to design, there are sources of inspiration.

Jane Birkin and other fashion Icons, hoping to make their favorite Skinny Jeans, retro line design, but with the latest technology to make.

Oneself wear

Alexa, a very personal style, I'm sure you will be looking forward to wearing jeans designed by her.

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Although Zhao Yingguang first came up with a statement, he and beauty said CEO Xu Yirong was a good friend, and the main theme of the interview was Han's business model. But from his lines, it was easy to see that he had pretty little words about the beauty of the recent launch of the two major brands, "MUA" and "Seoul station".

According to Zhao Yingguang's statement, there are indeed many channels to scale up the scale, and will also introduce some private brands to raise the gross margin level of the whole platform.

This phenomenon is not uncommon in the industry. Taking Watsons and Sasa in the cosmetics industry as an example, its overall profit margin can reach 35% and 47%, of which a large proportion is contributed by its own brand.

Therefore, such as jumei.com, such as the same brand of cosmetics industry in the post Jin channel brand, has also reached a certain scale, pushing its own brand to enhance the overall profit margin.

But what Zhao Yingguang has questioned is that, first of all, the proportion of private brands should be gradually improved, rather than a big upsurge and high beating. Secondly, the private brand is mainly based on the cost performance as the core of mass goods rather than on the basis of the original brand of the platform. More importantly, the platform electric business launched its own brand should be taken under the premise that it has occupied the absolute market advantage. If it has not yet reached this premise, the introduction of its own brand will face a series of problems such as the shift of location, the loss of users, and the lack of supply chain control.

But then, Lao Zhao spent six or seven years building a flexible supply chain production system that he himself became "comparable to ZARA", and a brand of women's clothing with about 20 different positions under the Korean clothing house, and sales in 2014 were 1 billion 570 million.

Xu Yirong, who is beautiful, has spent five years, financing and pformation several times, from shopping guide website to electronic business platform, and has formed a vertical e-commerce and channel brand which has nearly 10000 merchants, with an annual turnover of nearly four billion yuan.

At this time, he chose to launch his own brand to raise profit margin.