Promotion Of Underwear Store: There Is A Trick In Store Layout.
If there is a correlation between product lines, salespeople should consciously build these related series into a pleasant overall environment. Visually enough for consumers. Attractive force And seduce consumption with aesthetic sense.
1. Hanging up criteria
1. uniform clothing is used to display clothing. Special clothes hangers are designed for different garments.
2. adopt the same size clothes hangers for the same style clothes.
3. hang the front facing the same direction.
4. adjust the wrinkles and keep the whole garment. clothing Leveling.
5. hang the clothing balance. Coat hanger Up.
Two. Coat hanging method.
1. collar collar jacket, erect collar, cuffs into the pocket, keep the sleeves flat.
2. lapel jacket, collar relaxed, slightly ectropion.
3. the same spacing should be maintained between each piece.
Three. Size criteria
1. keeping the same size sequence is the key to categorization. Follow the logical order to facilitate guests to find the required size.
2. is hanging from the past to the later, from small to large, side hanging, from left to right, from small to large.
3. stacking on the grass shelf, from top to bottom, from small to large.
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Consumer coupons promotion can be done not only during holidays, but also in peacetime.
This is also a way to complete consumer competition ahead of time. If there is consumption, she may come directly to your store, which is a blow to her competitors. You can print consumption coupons, a total of twelve, discount yourself, but do not hurt members' feelings, for example, a 25% off, membership is only 15% off.
It can be issued to all the units that have relationship, and can be used when promoting other stores. It is best to specify the points that are not allowed to be issued on the streets, which will make the customers less concerned.
From the point of view of maintaining image, buying gifts is more respectable. Offering gifts can create differentiation of products. It is a regular sales promotion method, and the specific way is to buy the amount of goods and give the corresponding items so as to achieve the purpose of increasing sales volume.
When choosing a gift, we should consider the preferences of this consumer group and send some female supplies, such as scarves, umbrellas, socks, shoulder straps, laundry bags, laundry fluids, etc. In doing such promotional activities, we should pay special attention to the fact that gifts must be exquisite, because relatively speaking, the amount of gifts is not large. If we buy some bad quality gifts, it will hurt sales promotion and brand names.
Many stores have special area, set out a region to display special products, one is to distinguish from the positive price products, so as not to affect the sale of positive price products, two is to make it easy for consumers to find.
The above sales promotion program for the Spring Festival is simply introduced here. Maybe you have a better sales promotion program for the Spring Festival, and you can also share it with you.
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