The Nine Most Promising Dealers
First class dealers build teams, expand scale, second class distributors do marketing, engage in strategies, three stream distributors sell products, and spell prices. He paid great attention to the cultivation and use of talents and boldly introduced talents. Do not care about the short-term interests of the loss, do not even care about the wages of employees over their loved ones.
He knows clearly the market, schedule, time and way he wants. And effectively through a series of feasible measures to achieve their own set of goals and implementation plan. He gradually decomposed the big targets into numerous small targets and broke them one by one.
At the beginning of the year, he had worked out the marketing action plan for the year. Every quarter, every month, what should he do and the market changes, he will change along with the changes. He will take actions around the market and customers and walk ahead of the manufacturers. He can not only make the sales and marketing actions carried out by the manufacturers, but more importantly, he has already been able to harvest a good harvest of his own three acres of land, while other businesses only have the imitation.
He is very sensitive to the door, the image wall and the exhibition hall. Some small details are wrong. He must grasp his own requirements. Perfectionist 。 He not only pays attention to his store decoration image, but also pays more attention to the image and image of all the places in the shop where he touches the customers.
Equipped with professional after-sales service personnel, professional accessories warehouse, commonly used parts They are all placed on the designated rack, and the conventional small problems can be solved by themselves. Large problems can be broken down, and the products can be repaired again. They often communicate effectively with the engineers of the manufacturers and become members of the think tank of the manufacturer's engineers.
Do not care about the overall sales volume, pay more attention to the source of profit. I'm afraid that after a year's account, there is no money in the account. He knows very well where his profit source is. There is a clear account in mind. What money should be spent must be spent without hesitation and spend money on ideas.
Once he has made the choice, he will not give up easily. He will cooperate with the factory for 2 years, 5 years and more than 10 years. What he actually supports is a common dream. He can open his sleeves any time and point to his wrist and say, "you cut a knife from here. The blood coming out of your blood vessels is the blood of your manufacturer's brand." Such dealers can live and die together with manufacturers, and manufacturers will join hands with him in the same boat.
Rarely heard of him information I heard all the miracles he created. He can complete the basic sales task every year. Many problems are not a problem in his eyes, and any problem can be solved.
We should have foresight for the changes of the market and prepare for it in time. Two years ago, some dealers foresee that the market will have a fall shuffle period. At that time, we began to prepare for the cold winter market. At that time, we did not expand the store planning. Instead, we reduced the efficiency of the store, increased the utilization rate of the storefront, controlled the cost, streamlined the staff, adjusted the product sales channels, and opened up new customer groups.
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