Two And Two Radiation Protection Clothing Industry Is Hot, Cold And Uneven.

Finally, the final stage of the sales promotion was finally over. The radiation protection clothing industry was fighting for the double eleven, and the result was not optimistic.

Data show: double two day,

The industry is hot and cold. Apart from the continuous selling of individual leading brands, the overall sales increase slightly. Some new products of radiation protection clothing or competitive products are two hot spots.

Statistics show that: two or two radiation protection clothing is hot and cold, the first line brand increment is obvious, small and medium-sized brands do not increase.

The overall performance of radiation protection clothing industry is two or two:

Or two or three line medium and small anti radiation clothing enterprises, relative to double eleven, showing different degrees of downward trend.

This has something to do with double eleven, twelve festivals, too frequent promotions, too much wool, too little work, and poor spending power.

Two dozen hot spots: personalized radiation protection clothing sales continued to sell, sales increased significantly.

According to Tmall

On the same day, the actual sales volume of the eleven items of radiation protection clothing is not more than 1000, but only one of Shanghai's "excellent plus" mulberry silk and silver fiber radiation protection clothing, and the rest are concentrated in 300-500 parts.

Two or two observations: the overall promotion of radiation protection clothing industry is increasing, and vicious competition is fierce.

In addition to the usual promotional tools such as price cuts, discounts, coupons and direct reductions, this year, the double radiation protection clothing industry has generally played a super low discount of 70 percent off purchases, which has been greatly enhanced with the previous 50 percent off and 30 percent off discount. Therefore, some small and medium-sized anti radiation clothing enterprises are also crying hard.

First tier brands, such as Shanghai's "plus" anti radiation clothing, take out 300 silver fiber radiation protection clothing at 236 yuan per day, with a double price of 99 yuan, and 5 seconds.

The price competition in the radiation protection clothing industry has been white hot, and even to the vicious competition direction. It should arouse the practitioners' reflection and vigilance.