The Situation Of Foreign Trade Is Grim And The RMB Exchange Rate Volatility Has Expanded To 3%.
One side is weak foreign trade data, while the other is the RMB exchange rate that is up and down. According to the industry judgement, the spring offensive of RMB to us dollar exchange rate expansion is coming again.
The foreign trade data released by the General Administration of Customs in January showed that the sluggish imports reflected the weak domestic demand, and the continued increase in surplus further pushed up the real effective exchange rate of the renminbi, thereby inhibiting the growth of exports in turn.
In the final analysis, the situation of foreign trade is grim.
Compared with the first two months of last year, the import and export data in January this year are even weaker.
In March 8, 2014, the foreign trade data released by the General Administration of Customs in the first two months of 2014 showed that the total value of imports and exports was 3 trillion and 870 billion yuan, an increase of 0.9% over the same period last year.
Among them, exports were 1 trillion and 960 billion yuan, down 4.3%; imports were 1 trillion and 910 billion yuan, an increase of 7%; the trade surplus was 55 billion 60 million yuan, narrowing 79.5%.
Shortly after the release of this group of foreign trade data, since March 17, 2014, the central bank has decided to expand the floating rate of RMB to us dollar exchange rate in interbank spot foreign exchange market from 1% to 2%, that is, the daily trading price of RMB to us dollar in the interbank spot foreign exchange market can be up to 2% of the central parity of RMB against the US dollar on the day announced by China foreign exchange exchange center.
Float
。
The designated foreign exchange banks provide the difference between the maximum US dollar spot selling price and the minimum spot purchase price on that day. The range of the intermediate price should not exceed that of the current exchange rate from 2% to 3%.
In April 16, 2012, the central bank doubled the floating rate of RMB to us dollar exchange rate in interbank spot foreign exchange market to 1%.
From the last two RMB
exchange rate
In terms of the time of wave adjustment, spring is very important.
time window
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While the Yuan's exchange rate against the US dollar widened last year, the central bank announced that the next step would be to enhance the two-way floating elasticity of the RMB exchange rate and maintain the basic stability of the RMB exchange rate at a reasonable and balanced level, according to the development of the foreign exchange market and the economic and financial situation.
To further play the role of market exchange rate, the central bank basically quit normal foreign exchange intervention and established a managed floating exchange rate system based on market supply and demand.
Based on the grim foreign trade situation, import and export enterprises are eager to enhance the two-way floating elasticity of RMB exchange rate to avoid risks.
The industry generally expects that after March this year, the RMB exchange rate depreciation pressure will be greatly reduced, which will create conditions for the exchange rate reform and the improvement of monetary policy framework. The moderate expansion of the RMB to us dollar exchange rate volatility is expected to become a trend. The central bank is expected to expand this volatility to 3%.
At this time, the expansion of the RMB to us dollar exchange rate volatility can achieve 3 purposes: first, to enhance the independent regulation of monetary policy; two, to effectively curb the sustained and large-scale movement of short-term capital, and to cut off the expectation of arbitrage arbitrage of foreign capital; and three, to strengthen the ability of export-oriented enterprises to prevent exchange rate risks.
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Consumer coupons promotion can be done not only during holidays, but also in peacetime.
This is also a way to complete consumer competition ahead of time. If there is consumption, she may come directly to your store, which is a blow to her competitors.
You can print consumption coupons, a total of twelve, discount yourself, but do not hurt members' feelings, for example, a 25% off, membership is only 15% off.
It can be issued to all the units that have relationship, and can be used when promoting other stores. It is best to specify the points that are not allowed to be issued on the streets, which will make the customers less concerned.
From the point of view of maintaining image, buying gifts is more respectable. Offering gifts can create differentiation of products. It is a regular sales promotion method, and the specific way is to buy the amount of goods and give the corresponding items so as to achieve the purpose of increasing sales volume.
When choosing a gift, we should consider the preferences of this consumer group and send some female supplies, such as scarves, umbrellas, socks, shoulder straps, laundry bags, laundry fluids, etc.
In doing such promotional activities, we should pay special attention to the fact that gifts must be exquisite, because relatively speaking, the amount of gifts is not large.
If we buy some bad quality gifts, it will hurt sales promotion and brand names.
Many stores have special area, set out a region to display special products, one is to distinguish from the positive price products, so as not to affect the sale of positive price products, two is to make it easy for consumers to find.
The above clothing Spring Festival promotion plan is simple for everyone to introduce here. Maybe you still have better clothing Spring Festival promotion plan, you can also offer it to share with everyone!
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