How To Set Off Second Climaxes After The Promotion?

The first reaction of store manager and salesperson is usually to worry and complain. In fact, to seize this valuable time of convolution will bring invaluable effect to sales. As an excellent store manager, we summed up the five things that the storefront should do at the peak time of the non passenger flow: expand drainage, improve capabilities, sample products, improve environment and market research.

Since customers are not coming at the moment, we should take the initiative and invite customers outside the store to come in.

Data prove that the cost of maintaining old customers is usually 1/5 of the cost of developing new customers. We have never taken care of our old customers. We should not forget such as telephone return. The specific topic can start with the product. Reference: "Hello, Mr. XX or Madam, I am XX shop Xiao Liu, do you remember me? The clothes you bought here last time, I want to ask you how you feel today? What can I do for you?"

Where do new members come from? They focus on two groups of people. One is people who have simply consulted products before, but those who are not interested in buying them. The other is the interest groups around the store, including: residential quarters, buildings, units, schools, shopping malls and so on. If the store is not busy, the store manager can organize sales staff to expand their customers, such as the following quarters, telephone worship, crowd near WeChat, forum posting, etc.

The mobile phone store has a relatively "weak spot", but customers consumer demand There is always potential. With the development of the electricity supplier, our store can also set up the WeChat public number of its own shop. Customers will sweep a two-dimensional code into the store. The fans will accumulate a lot of time, and we regularly push some common sense of life with sales promotion activities to attract customers to view our store.

since Media marketing It's a very important way. The content of WeChat circle is important for every employee. During promotions, people mainly promote sales activities, and at ordinary times they can change their tempo appropriately, such as showing new products, thank-you letters, storefront latest functional areas, team activity pictures, etc., so that customers can feel our rich and colorful. image 。

During the promotion period, we are busy selling, and when sales are not busy, it is the best time for our "strong internal strength". We can concentrate more on charging ourselves. For example:

1, learn high Maori products knowledge, research function selling points, take the opportunity to play with new products.

2, exchange sales skills. The most popular selling skills are from the excellent salesmen at the front-end line, and let these experienced salesmen share discussions and share the PK with the case without affecting sales.

3, learn the latest business process.