Five Misconceptions Often Committed By Clothing Store Owners When They Purchase Goods

Clothing stores earn profit differentials, and the lower the price, the higher the profits of businesses. Therefore, some novice sellers regard the price as the first condition of purchase.

As the saying goes, a price per cent, high price, high quality, low price and low quality is an invariable rule. Cheap goods are also available, but it is not easy to find a needle in a haystack. So everything can be divided into three or six equal grades. Good fabric and good technology will have higher natural cost than ordinary ones, but at the same time attract good customers. If you want to buy cheap, you always want to be cheaper. Price Down will be the same. cost No one will do business at a loss if it is cheaper. Cheap goods are not unreasonable.

When a lot of people choose to buy goods, they choose to go down and complain about how few styles are there. Even hundreds of styles are not enough. In fact, we can understand this sentence as: how many styles I like. If you buy OK for yourself, it's terrible to be wholesale. For example, there are 1000 kinds of clothing in a shop. According to common sense, this figure is not small, but if I prefer a certain style, this style. clothing There are only 50, and for me, I can only choose 50 models in this shop, which is less pitiful.

The most taboo thing for a clothing store is to buy goods according to their likes and dislikes. Novice sellers should know more about fashion trends and find the right selling styles.

Anyone who has seen the price will want to make a discount, but the price is just a game of pure numbers. How can I say that? I want to sell 20 of the same clothes, and I bid 100 dozen 80 percent off, and the asking price is 22 dozen 10 percent off. At the first glance, I know that wool is still on the goat. This deceptive way often misleads many consumers. Although this is a marketing strategy, it is really deceived to customers. When people pursue a lower discount, they often set themselves in, and wholesale is even more so.

Low price and high price, which one do you choose? Eyes and eyes know what to expect, but fish and bear's paws can't be concurrently. Generally, a low price is not allowed to be sold. The risk consumers bear. More importantly, the cheaper the quality is, the easier the quality is, the higher the price is. The quality of the high quality is guaranteed. After all, the price that the real businessman wants to make is matched with the quality and after-sales service of his product. For your own customers, it costs 100 yuan to buy the comfortable clothes for the children, which is 20 times faster than that of the children. Of course, if your target group is poor, you can only buy cheap goods. That's another consideration. Everything must be bought according to the actual situation.

Some clothes shopkeepers' determination and position are not firm enough. Before buying, they obviously have their own overall plans. Once they enter the wholesale clothing market, they are fooled by the three flattering remarks of the wholesalers, and no matter what the standard of purchase is, they are like shoppers going to sweep the goods for wholesalers. Finally, we can only end up with a backlog of stock.