Most Brand Identities In Shopping Malls Are In English Only.

Reporters visited several shopping malls in Xinjiekou and found that most of the brand names in the shoe counters and clothing counters were in English and no Chinese. They appeared to be "imported products". However, in a middle and high-end shopping mall, the reporters randomly asked a few brands where the English trademark was coming from, where the answers were varied. Some came from Korea, some from Taiwan and China from Europe and the United States.

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And the brand name of domestic brand is this one.

The price is still very expensive. A woolen coat costs 7800 yuan, a pure cashmere coat costs 28800 yuan, a fur coat even more than 30 thousand yuan.

Reporters can not help but sigh, this price can buy luxury goods, I did not think the lady in the cabinet said in a straight voice, "this is a big name!" the reporter looked at the brand again, confirmed that had not heard before.

After turning around a shopping mall, the reporter found a family.

In fact, more than ninety percent of the clothing and shoes brands are foreign languages. Many brands do not know. Brands are simply combined with simple English letters, and can not be found in the dictionary. Spelling is also very difficult, but the price of clothes is much higher than that of Chinese brands.

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Judging from the cotton textile industry, the situation is very low.

If the single supply point of view is not significant, the supply of cotton in 2011 is not necessarily less than that of the present, and the supply of cotton is not likely to be too severe.

The main reason is that the changes in the environment have led to deep-seated adjustments in the lower reaches.

First, from the perspective of macro economy, adjusting the structure is the main theme of our country. With the economic downturn, the state adjustment of industrial institutions, textile and other low-end manufacturing industries will bear the brunt. Two, China's textile industry has already gone through high investment, high growth and high profit period; three, China's textile industry is obviously upgrading the industry, while the high-end textile production just uses less cotton, and the low-end textile mills with large consumption of cotton are shutting down in large areas.

For these reasons, cotton prices are hard to rebound as quickly as they did in 2008.

In 2008, cotton prices quickly recovered after the cotton price hit bottom. First, the governments vigorously stimulated the demand for rapid stabilization and recovery. Two, the textile cotton consumption in China was still at its peak.

But neither of them is available.

At present, the market is low price, pessimistic mentality, traders leave the field, every link is compressed inventory, the price is in the downlink channel, spinning enterprises to maintain a low raw material inventory to prevent losses.

This is a typical bear market feature, and the bargaining power of buyers to sellers in bear market is enhanced.

At a macro disadvantage.

Under the circumstances of industrial adjustment, textile enterprises will maintain low inventory for quite a long time.

That is to say, although some of the negative aspects of cotton supply (high inventory, production increase and internal and external spread) have been gradually digested, the initiative is in the downstream.

The cotton market appeared: the pfer of pricing power to the downstream, and the low inventory of spinning enterprises became the norm.

Cotton fundamentals have seen cotton prices fall to the cost of processing plants. Buyers and sellers will have a game process. At present, there is no condition for the spot to be substantially lower than the cost. On the other hand, the spot market has not improved significantly. The processing factory is concerned about futures prices, and if there is a small profit, it will consider selling on futures.

In the longer term, the attractiveness of cotton to farmers is decreasing, and next year's domestic production reduction is a matter of great probability.

With the improvement of the macro-economy, the textile cotton is expected to improve. Although there is still room for the cotton price, it is also coming to an end. There will be more opportunities to rebound in the second half of next year.

However, at present, the quality is the fundamental factor that restricts the quality of domestic cotton. The quality of cotton represented by futures can not attract the textile mills. The problem of the decline in the quality of domestic cotton will take several years to solve. It needs to be adjusted from all aspects of the farmers, processing and trade. The good turn of the industry is not for a while. The cotton price will remain at a bottom for a long time before it is completely recovered.