Garment Industry O2O Is Still Split And Shuffled.

Under the environment of economic downturn,

The industry has been closed down.

The emergence of the electricity supplier has made the mass consumer market unusually hot. The traditional clothing enterprises are also catching up with this development opportunity. With the help of the electronic business platform, they will carry out the business of electronic commerce, try to set foot in the cross-border electricity supplier, and expand the sales channels on the domestic external lines.

What benefits can O2O bring to enterprises? Will O2O make money? How can O2O really become a booster and accelerator for pformation and upgrading of garment enterprises?

According to China

The industry federation 2014 autumn industry research report covers textile, clothing, fabrics and related industries in Jiangsu and Zhejiang industrial clusters.

And other four categories of textile and apparel enterprises in the application of e-commerce research found that some brands have begun to layout and operate for O2O, but the development of regional e-commerce is short of planning, warehousing, logistics and other public services construction lag behind, the third party e-commerce platform can be selected narrowly, professional solutions and talent shortage, and the high cost of Internet marketing and other issues are increasingly prominent, which plagued many garment enterprises to apply electricity providers and promote O2O.

Since the beginning of this year, China's apparel consumption has continued to grow at a low digit rate. High inventory has made many service enterprises miserable. Many garment companies are keen on online marketing, but their online sales are still at a low level. The unit price of products is not high, and the online and offline rush is increasingly sharp, making it almost unprofitable.

At present, the consensus of most experts in the industry is that O2O is no longer a "concept game" for the solid clothing enterprises, but a "system engineering" for upgrading the industrial value chain and upgrading the retail industry. Playing the "empty" game again runs counter to the original intention of O2O.

The role of generalized O2O in the pformation and upgrading of the business ecosystem of enterprises is not only at the channel level, but also at the consumer level and the cooperation level, so as to adapt to the new digital basis and establish a new life style.

In order to open up and truly realize O2O, garment enterprises need to do four basic projects, including commodity opening, store opening, membership system opening and profit distribution.

In fact, O2O of garment enterprises is the termination of POS mobile and data analysis system, and it is the comprehensive information technology of offline retail stores.

In 2015, O2O will become more fierce. Its penetration, change and subversion of traditional industries will be beyond everyone's imagination.

The clothing industry, the largest category of online shopping, is being changed by O2O.

In the process, more and more traditional clothing brands will be forced to test the water O2O mode.