The Outcome Of Chinese Outdoor Shops Under The Sea Rush

In recent years, the "overseas purchasing" business developed by domestic consumers "Hai Tao" has been developing rapidly. Data show that the scale of China's overseas purchasing market in 2013 reached 76 billion 700 million yuan, an increase of 58.8% over the same period in 2012.

In the future, some analysts believe that overseas purchasing will continue to grow.

Hai Tao also extended to the consumer groups of the two or three tier cities. In 2014, the scale of overseas purchasing pactions is expected to reach 154 billion 900 million yuan.

Overseas purchasing has deeply affected the domestic market.

Shop operation, which has great influence on outdoor entity store operation.

Last year, heavy news came out of the 10th anniversary celebration of Amazon.

Amazon (China) issued a statement: Amazon (China) Investment Co., Ltd. signed a memorandum of understanding with the China Shanghai free trade pilot area (the "free trade zone") and the Shanghai information investment Limited by Share Ltd three parties. The three parties will cooperate in the cross border e-commerce business in the free trade area, and establish a cross border e-commerce platform in the free trade area.

Domestic consumers will be able to login directly to Amazon headquarters website, and the "dream" of global merchandise purchase is about to become a reality.

On the other hand, the General Administration of Customs has formally implemented the "notice on the supervision of import and export goods and articles in cross-border e-commerce", which has put forward new regulatory requirements for the e-commerce industry.

According to the requirements of this regulation, from now on, all operating articles entering and leaving the customs must be declared customs duties, otherwise they will be suspected of smuggling.

As a result of this regulation, overseas purchasing prices should rise.

It can be seen that policy guidance is to guide Hai Tao to pform from "overseas purchasing" to Amazon's "through China" platform.

If there is a nationwide "sea scouring" in the future, China's entity channels

The situation is grim.

All possible shocks in the future will come from international.

There are differences in the price system of commodities in different regional markets.

In a relatively closed market environment, the impact of price discrepancy is not obvious. With the development of the domestic and foreign markets, the scale of the sea scouring is increasing, and the impact on retail channels of domestic entities can not be underestimated. It is also a very urgent and fatal problem.

As far as our outdoor industry is concerned, the price difference of foreign brands in domestic and foreign markets is obvious.

Almost all the foreign brands in the domestic professional outdoor channels have this problem. The reporter checks the price of several foreign brands in the domestic market in the AMAZON and Tmall flagship stores. According to the current exchange rate, it is found that the price of foreign brand Tmall flagship store is about twice the price on AMAZON.

It is also understood that the sales volume of an international high-end outdoor brand has reached tens of millions of sales in 2013, and is growing rapidly.

As we all know, domestic professional outdoor channels have experienced rapid development in recent years. In recent years, domestic outdoor stores have experienced the pressure of e-commerce platform sales, and domestic outdoor brands have shifted to e-commerce platform sales.

In the main outdoor stores in China, the proportion of domestic outdoor brands is relatively small, and the profit contribution is relatively small.

Professional outdoor shops focus on the high-end outdoor brand management in foreign countries, and look at the major outdoor stores in various cities. Basically, the high-end outdoor brands in foreign countries are playing the leading role, and foreign brands have become "financial pillars".

Now, if we encounter the impact of cross-border e-commerce platform, our outdoor stores will experience a fatal blow.

Once upon a time, China's professional outdoor stores serve the outdoor enthusiasts for the magnificent natural, spiritual realm, the pursuit of a better way of life.

The outdoor shop explains people's understanding of the outdoors with a large amount of specialized knowledge, guides people's scientific cognition of equipment with numerous professional experience activities, and influences people's yearning for outdoor life with the rich outdoor humanistic spirit.