For Outdoor Brands To Experience The Way Ahead, We Need To Sharpen Our Efforts.

An outdoor brand manager in an interview said: "the first impression of a brand comes from, first of all, the plane, then the video, and finally to the terminal store. Therefore, brand performance must be able to give consumers a flat to three-dimensional visual experience, which is also the top priority of brand retail experience.

For example, Seven wolves The first visual impression of men's clothing is elegant business with a casual dress experience. What about outdoor brands? Wearing outdoor clothing, consumers need to experience the protection of product safety and the protection of scientific and technological functions. How to express such functional demands through the first visual experience is the key.

In fact, compared to the highly mature men's clothing industry, the development of the overall outdoor products industry is still in the stage of crossing the river by feeling the stones, and is still in a rough state in terms of brand building and retail experience. To polish the sophisticated outdoor brand experience, we must start with visual cognition and then go to the three-dimensional terminal store.

Terminal is like a great show, and the brand terminal image is fully combined with the development of the times and the trend of consumers, not only to meet the needs of commodity display and sales, but also to have brand personality. In today's increasingly homogeneous products and eye economy, how to attract consumers' attention as a terminal store directly facing customers is much more important than letting consumers pay. Outdoor brands should invest a lot of energy in creating terminal image and shopping atmosphere, or even less than investing in technology and technology.

Outdoor brand shops are often limited. This means that terminal display can not be as rich as men's clothing. So how can we maximize consumers' access to commodity information and brand elements in a limited shop space? The outdoor advertisements are almost zero, and no Men's wear How can we achieve the double harvest of sales and brand under the limited transmission of Limited advertising?

Outdoor brands can get more opportunities to contact outdoor life through the network community, and understand the outdoor lifestyle, which creates a new growth point of outdoor consumption market. For any brand, if we can provide a new service mode for consumers who buy products, we can seize the new growth point and create a way of outdoor experience for consumers, so that we can seize the initiative and lead our competitors in the market.

With the full implementation of various outdoor communities, Outdoor brand We can adopt the brand promotion strategy with the core of "precision circle marketing". Enterprises use the power of word of mouth, or network community will like the same way of life, the same type of product or brand users gathered together to establish an exchange platform, so that users can freely exchange their feelings, multi-level display of their own personality, so as to effectively maintain brand loyalty.