Entities Must Rise To Grasp Strategies When They Want To Rise.
Style 1: industry insight mode pformation
First say
ZARA
The degree of gold absorption can help the founder of the world's richest man.
Behind it is the product from design, trial production, production to sales, only 3 weeks, 480 design team.
Kentucky Fried Chicken and Starbucks can become global food giants from home American stores. The factory type and chain store opening mode accumulated by generations is the key. Although today's innovation is changing experience, the reliable operation mode is the foundation for making bigger.
Style two: word of mouth is the core.
Competitive power
In today's era, information broadcasting is accelerating, and word of mouth is the only way to break the brand value and increase the flow of people.
All of these stores were in a bookstore, LINE COFFEE, Hongkong dolphin noodle and GUI Manlong, but every day they queued up for bear cubs.
Trick three: pulse your own.
Customer
Playing with subversive innovation
KFC has been pressing McDonald's in China.
The core is KFC's better understanding of Chinese consumers, more subversive, dishes to increase vegetable salad and vegetable soup, there are popular stars instead of salt, store WIFI, new generation shops to increase ecological theme and fun experience layout, background music, and 00 big love little meat and Christmas vision system.
To grasp the customer is the essence. You have to portray the core customers of your current situation, understand their public experience that can trigger emotional connections, and their potential change needs.
Current customers and target customers are sometimes different. Then you should think about what changes you should make in order to satisfy your target customers.
Style four: industry influence is the winner.
With the influence of the industry, you can imperceptibly formulate the industry standard, and the capital will chase you in the opposite direction. The rent of the field will be taken advantage of, and the senior executives will take the initiative to find you.
Typically, the batch of craftsmen shops in Japan, subverting to the extreme, let Japanese men love tofu, set industry standards to move all Japan's rice kiosks, and make 3 square meters a year to make 300 million small bamboo snacks shops.
To Hermes, ZARA, sincere products, MUJI products, industry influence can help open up the situation quickly and get the best interests.
Recruitment five: Mobile Internet thinking to connect consumers
This is the era of mobile Internet. Business think tanks predict that the popular PC terminals will gradually be replaced by mobile Internet.
The essence is that products, services and shops are communicating with consumers through mobile Internet to form industry influence and word of mouth effect.
They all say that the product is a mountain fastness, but the public number that it watches is a large number of cards. The core is the content of life style and emotional communication, interaction and sharing.
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