Zhang Jiangping, Chairman Of Taiping Bird Group, Talks About Innovation

2015 Fudan Global Leaders Forum (Fudan Management Institute restored the establishment of 30th anniversary special presentation) was held in Fudan Management Institute.

Mr. Zhang Jiangping, chairman of Taiping Bird Group Co. Ltd. and chairman of Ningbo Taiping bird fashion dress Limited by Share Ltd, won the 2014 annual innovation achievement award.

"Taiping bird's goal is to be a centennial enterprise."

Zhang Jiangping is confident and patient.

He said that there is no so-called "fast track" in the world, and only the two words "persisting in persistence" and "overcome the difficulties" can be the key to success.

"We want to be a long-distance runner. We can't run fast in the first one hundred meters.

The road is still long! "

In 1989, with enthusiasm for the clothing industry, Zhang Jiangping formally started his own business and worked hard in the field of clothing. During the six years of the original accumulation, he realized the importance of building a brand and dreamed of creating a brand. In 1995, Zhang Jiang and his business partners founded the Taiping bird brand with the symbol of freedom, happiness and beauty.

From 1996 to 2001, the five year is the time when Taiping bird tries to develop men's clothing.

Without precedent to follow, Zhang Jiangping led his partners to adhere to the concept of "dislocation competition" and lay the foundation for brand development.

In 1997, a financial crisis broke out in Asia, which brought a heavy capital lesson to all Chinese garment enterprises.

Banks have tightened up, loans have been difficult, and the days when they used to be comfortably processed by foreign trade are gone forever. Heavy asset management faces huge risk of realisation.

Against this background, Zhang Jiangping concentrated all his advantages on product research and development and channels. He only grasps the first and last two ports to pform Taiping birds from heavy assets enterprises to light assets enterprises. All this is more like a spontaneous revolution launched from inside to outside, self pformation, self change and self innovation.

The third revolutionary innovation of Taiping bird was the pformation of Taiping bird dress in 2001 - officially opening the independent operation mode.

Innovation is to break through your own comfort zone and break through the unfamiliar areas.

Although the birthplace of Taiping bird, Ningbo did not make the soil for women's clothing, but with the advantage of the channel and the extension of the brand, Taiping bird's clothing soon became a fashionable and personalized female dress pronoun.

When the financial crisis hit again in 2008, the Pacific bird moved against the tide and turned the crisis into opportunity.

In the 08 year, when most brands did not have the concept of electronic commerce, Taiping bird took the lead in the layout of e-commerce.

In the same period of 2008, the young girl's clothing brand, Lok Ting's dress, brought the youth blazing style into the Pacific bird, so that the Pacific bird made further efforts in the market segmentation. It laid a good foundation for the subsequent establishment of MiniPeace children's wear and AMAZING PEACE men's clothing.

In his vision, the Pacific bird fashion University will become the Chinese Military Academy in the fashion industry. Starting from serving the employees of Taiping bird, Whampoa will become the promoter of the Chinese fashion industry in the future. It will enhance the reserve force for the Chinese fashion industry and continue the innovation tradition from Taiping bird.