There Are Two Warning Lines For Shoe And Clothing Promotion.

Clothing sales promotion is a way for clothing stores to cope with competition from other clothing stores.

Nevertheless, clothing sales promotion is done, which can greatly increase the turnover of clothing stores.

However, it is worth noting that there are two "warning lines" in Clothing promotion activities. These two warning lines are absolutely insurmountable. Otherwise, the promotion of clothing is hard to succeed.

Next, Xiaobian will tell you about these two warning lines in detail.

The first is the warning line of opportunity.

Clothing promotion must choose a good time to promote sales.

For a long time, the Chinese people are very particular about the timing of the day, the right place and the people, which is the so-called timing problem. Whatever happens, they must be smooth and smooth.

Choose a good time to promote sales.

Clothing promotion is also the same. Choosing a good time to promote sales is an important condition for sales promotion to be successful.

If we do not pay attention to the rationality of the time, we may succeed in the opposite direction, but the probability of failure will be greater.

The second is the "warning line" of "degree".

Clothing sales promotion must grasp a degree, can not be overdone.

If the price of Clothing promotion is lower than the cost price, the more sales promotion, the more serious the loss will be.

The time of sales promotion is generally not too long, and it should be quick and quick.

If the promotion of clothing as a long-term job, not only can not afford to shop, as consumers will feel tired, then the promotion of clothing sales has lost its meaning.

Moreover, excessive Clothing promotion will also create a bad impression in the minds of consumers, and will want to say if there are any major problems in the product of the store, otherwise it will not continue to be promoted so much.

Once the customer has such a psychological impact, it is very bad and very unfavorable for the clothing store.

The above is the two warning line that clothing sales promotion can not pass through, and friends who are ready to do or are making clothing promotions must be careful not to cross these two warning lines, or else they will lose more.

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Generally speaking, the newly opened clothing store will introduce some promotional methods to attract customers, bring popularity to the shops and bring sales volume, so as to create brand awareness.

Speaking of promotion, apart from discounts, there is another important way to give gifts.

So what is the fastidious way of giving gifts? Is it easy to send them? This is obviously not acceptable. You only need to spend some careful thinking on gifts, which can bring unexpected results.

Let's take a look at how the store promotes the right gift.

The publicity of the clothing store will give out all kinds of attractive advertising language, such as the purchase of clothing has gifts to send, there are bought and sent.

So many customers come back and rush to visit your shop, hoping to get a little gift.

The result is to get a gift, a small ticket, a game and so on. This will only leave a bad impression on the customers. Next time, there will be no customers.

Therefore, in the process of shopping gifts, it is best not to let the owner of the gift shop.

There is a long wait for customers to receive gifts easily.

When colleagues promote sales activities, they do not want to shout at all kinds of things. They seem to be very popular, but they will only leave a bad impression on the customers.

There is a basic principle in the design of gifts, which is related to the product as far as possible.

For example, buy toothpaste to send small plastic cups, buy Western clothes, roll hair brush and so on.

This enables consumers to associate with the brand at any time when they use these gifts.

We must consider the characteristics, functions and brand attributes and connotation of products, and find gifts that are related to the product itself and brand appeal.

At the same time, we should pay more attention to the value and practicality of gifts to customers. Only in this way can gifts be given effectively and with gifts.

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China's retail market is in a fierce battle for commercial marketing. Outdoor sports brand is a strong force. The double eleven marketing season has become the marketing focus of outdoor sports brands. During the big promotion period, consumers rush to rush to buy, while enjoying the convenience brought by online shopping, they are becoming more and more picky about the experience of business service, which is also a problem faced by businesses.

Now the brand promotion is booming, Xiaobian for you to sort out the common sales promotion means, but ultimately who can dominate the marketing stage as the biggest winner of this year's double eleven is still inconclusive.

Every year, there are some sales promotions, such as blindly stocking and placing orders, resulting in delay in delivery and eventually affect the consumers' experience.

In previous years, double 11 can be seen that although a high sales peak has been achieved, many businesses are facing "happiness trouble": insufficient stocking, logistics bursting, delayed shipment.

Therefore, holiday promotion should pay more attention to customer experience and do what is right.

Now, more and more outdoor brands enter e-commerce, and online and offline integration has become the common direction of many outdoor brands.

Xiaobian believes that in the next 35 years, the brand will not have the concept of online and offline promotions. The offline businesses will surely have cable sales channels, and online brands will not necessarily go under the line, and the development of multiple channels will co-exist. Online will become the standard of brand businesses, and there will be linkage promotion under online and offline.

One, special price promotion: the special price refers to the preferential treatment of customers in the short term by means of direct price reduction, at a price below the normal price, so as to achieve the purpose of promoting sales.

Because special sales promotion has special attraction and strong visual impact on customers, it is widely used by dealers in all walks of life.

Two, discount promotions: discount promotions are often used in sales and handling of dead goods.

The use of discount promotion strategy needs to choose a good time, otherwise the promotion effect will get twice the result with half the effort.

Three, raffle promotion: raffle is the use of people's luck, the pursuit of stimulation and "small win win" mentality, through the lottery to win cash or goods to strengthen the desire to buy.

Participating in the raffle is not restricted by the qualifications, abilities, knowledge and quality of the participants. It is a kind of promotional activity that relies entirely on luck. Therefore, the raffle audience is very extensive, and there will be a large number of consumers participating in it.

Like this year, 6S has become a favorite prizes for businesses.

Four, free sales promotion: in the face of frequent discounts and rebates, consumers' interests and enthusiasm gradually fade away, and many of them are disgusted with and restricted by consumers.

Therefore, it is also an important means of promotion to set up a single strategy in whole or specified time.

Five, full sales promotion: full sales promotion is a common way of sales promotion, which is based on the psychology of consumers taking advantage of petty advantages.

When using gifts to promote sales, it is necessary to consider the correlation between promotional products and gifts. This way of promotion is more practical for consumers and easy to achieve good results.