Clothing Shopping Guide And Customer Smart And Effective Communication Is Very Critical.

"You can try it on if you like," "this is our new model, welcome to try it on"...

From the memory of shopping, similar words always seem to be full of consumers' ears. Even though consumers are already "looking at dishes", the guide buyers in clothing stores are still enthusiastic.

Is it that the consumers do not enjoy the hospitality of the waiter, or do the shopping guide do not catch the appetite of the consumers?

Mature brand terminals and general brand terminals are very different.

What's more, the difference is the mental state, passion, enthusiasm and store atmosphere of the salesperson in the store.

How to make the terminal image of clothing brand attract consumers? After a large number of surveys, it is found that many clothing store guides are actually expelling customers every day.

Summed up mainly in four aspects: store image, service, sales, products.

What is the impact of these aspects on brand image? First, if the store's image is good, it will naturally attract more customers. Second, only when customers enter the store, can they provide services to him, good service attitude, give customers a good impression, a relaxed shopping environment, customers are willing to stay and see products and listen to introductions; third, customers really want to stay, and the skilled sales skills can be used to guide products.

To go out; fourth, the shopping guide knows the product, and has a wealth of product knowledge, so that he can sell the product better, sell value for money, and even value for money.

The four aspects are interrelated and progressive. They are also the four basic skills required in the process of building the terminal image.

The incompetent salesperson is the biggest cost and profit black hole of a store, all of which are derived from the communication method and the customary selling skills used by the shopping guide to communicate with customers.

In fact, the way that shopping guides express their content is much more important than the content itself. They may sell less clothes every day, but they do not realize that what is more serious is that they lose the foundation of their survival and development -- brand image.

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In fact, most customers' perception of goods is blank. If customers are more professional than clothing buyers, the guide buyers will lose their value. As a terminal shopping guide, they should tell customers how to choose a good commodity. What are the criteria for judging from which aspects? In the process of introducing commodities, guide buyers should grasp certain principles and deepen the impression that customers sell to our products. When introducing commodities, they should focus on the following principles, and when speaking of products, they will feel that customers are feeling that what you say is based on their fingers, and from the finger to the end, it is to let customers feel, that is, to let customers experience the functions and benefits of commodities.

In the terminal as the manufacturer's guide, you should understand that the products you sell sell yourself, you need to know how to judge the good and bad quality of the products. Judging from which aspects you sell the goods are good or bad, the reason why you speak good or bad standards is to give customers the feeling that they are based on something, rather than fabricate them blindly. This is more convincing and credible for customers, so when selling goods, they must follow the principles of hand pointing and letting customers experience and feel the benefits of commodities.

As a shopping guide, how do we tell customers the selling points and benefits of the products we sell? That is, how to guide customers and what skills to speak. To guide customers, we first have a set of criteria for selecting and purchasing a good commodity, and the knowledge of commercial products should be well understood, otherwise it will be difficult to guide customers.

Shopping guide is aware of the knowledge that he sells goods, which is the actual application at this time. The introduction of goods has certain rules. When we introduce goods to customers, we first need to stimulate customers' curiosity and interest in products.

Good or bad standards are told to customers. When we talk about commodities, when we talk about commodities, in order to better guide customers, we ask ourselves questions and answer questions by ourselves. What are the characteristics of the materials or commodities used? What are the characteristics of our products? So what are the selling points and benefits of our manufacturers? Unlike other manufacturers, we constantly ask questions and guide them to answer questions and tell customers how to choose products. Every selling point or every statement is based on what you say, so we need to talk about what we need to do, and when we need it, we need to figure it out. It is best to let customers experience the benefits of commodities at the scene. Shopping guide should purchase commodities.