What Should We Do If The Offline Stores Get Out Of The Predicament?

Recently, the electricity supplier and micro business platform have expanded their business direction to the next line.

It is reported that Jingdong announced that the end of the year will establish 1000 Jingdong mother and child shop; then, Tmall exposed double 11 period will jointly set up Yintai Tmall experience shop.

In the early September, the technology at the beginning of the launch of the technology enjoyed 10000 offline experience store plans. The electricity providers and micro businesses were getting together to shop under the line. When they came down, what was the epoch-making significance of the offline experience shop?

There are rivers and lakes in people's places. When people's impressions of micro businesses are still on the violence screen and chicken soup, the industry has quietly pformed. In 2014, Chen Yuxin, a successful Korean businessman, founded CEO, a new micro business platform.

Chen Yuxin, founder of the technology company, once said at the Chengdu mobile electronics conference that consumers do not trust and micro team chaos is the two biggest pain point. After the exposure of negative news such as "toxic mask", it is the cosmetic products that bear the brunt. These products encountered a cliff like decline in a few months.

For the mother and baby, cosmetics, food and other products which have been more popular with the micro merchants, the consumer has more safety considerations. The establishment of the experience store gives consumers more sense of security. Consumers can experience these products in the experience store and buy them online; the offline store will become an important channel for the consumer after sale guarantee, which is an important opportunity for the pformation of the micro merchants.

Sub partners for different regions.

Each regional partner will be trained in professional knowledge such as team building, marketing and so on.

Chen Yuxin said that through regionalization management, the technology will have a stable, powerful and orderly agent team.

At the same time, regionalization management effectively safeguards the interests of agents and stabilizes the agent team.

It is only a development strategy for all platforms to cope with the development of the industry.

The advantage of the business mode is the key to the development of the platform.

At the beginning of its founding, the technology was completed in support of 100 million yuan from the capital of Lan Xin. In the era of mass entrepreneurship, it still has an immeasurable potential in the micro business, and is eager to seize the brand and the bottom of the new outlet.

Perhaps this new industry should be taken seriously.

According to AI media consulting 2015 statistics, 8.82% of the micro business operation time is one to two years, operating time for more than two years is only 2.94%.

This group of data shows that only two of the 100 micro agents can persist for two years without going out of business. In a time when a chicken soup article can blow up ten offline agents, these agents who are flickered with a rich mentality overnight lack the most basic marketing concepts and training.

A senior marketing planner said, "to do micro business, in addition to choosing products, chatting and communication skills need to be targeted and guided."

In order to avoid the phenomenon of team instability, lack of training and no sense of belonging in the micro business sector, the most popular technology is the regional management based on offline stores.

The regional management of polar technology is to realize the regional management of regional partners and get the support of the platform's large marketing system, so as to have the rights of team building, training and management.

At the same time, 2 layers of micro agent are set up in the District, and the fixed scale is guaranteed to ensure that there is no over expansion.