How To Open A Clothing Store: Take The Network Franchise Distribution System

Clothing is very suitable for network marketing, has become the first category of electricity supplier.

Moreover, the brand concept of consumers online shopping is weaker than offline, which is an opportunity for clothing brands without strong influence.

In order to achieve successful network marketing, enterprises in the case should do four things well:

First, make good product positioning.

Product quality is the foundation of enterprise survival. This should be unswerving. At the same time, the product should work hard at cost performance, and be positioned as a brand product with superior quality / price ratio.

To this end, we must select and compete with our main competitors and create competitive advantages in terms of product quality.

Second, the construction of official online shopping mall.

We must build a brand exclusive shop, which is not afraid of brand and can be accumulated step by step, but it can not be without brand awareness.

Creating a well-known online clothing brand is more likely to make a brand than the online offline market.

The purpose of building an official online shopping mall is to create a network brand image communication base and play the functions of display, sale and service.

Third, be an online distributor rather than a direct distributor.

The development of licensed distributors for professional clothing stores, sharing of products, services and information with distributors, and online direct selling by distributors.

Of course, self owned network brand franchise stores can also carry out direct retail business, but they should coordinate sales prices with other Franchised Distributors.

Fourth, formulate a good distribution incentive policy.

For example, according to the scale of the purchase price to provide price discounts, according to the scale of sales incentives to provide rebates, encourage network distributors to enter more and more sales.

In short, products should be positioned as the most suitable products.

Products, which are most appetites to network distributors.

Nowadays, online stores pay great attention to honesty and credit accumulation. As long as the product quality is good and the profit space is large, they will become the first brand.

Internet marketing is not supported by an online store. What is more important is to define its brand positioning and form a conceptual barrier different from its competitors. Then it can help online stores increase traffic through three-dimensional dissemination, and enhance conversion rate through differentiated demands and customer value based documents.

The first step is to choose the third party platform.

The cost of self built platform is too high, so with the help of the flow and mature third party platform, it is necessary to have its own network shop, which is equivalent to the network base or base area. At the beginning, it can choose a platform, and then expand it to other network platforms after being mature and stable.

The second step is to study the similar products of the third party platform.

If you choose Taobao, you need to study products similar to Taobao on your own, which will compete directly with you in the future.

We should study their location, concepts, prices and copywriters.

We can see more about the better sellers in similar brands, study their related information publicity and other successful promotion and service experience, and learn from others' successful experience in fast learning.

The third step is to make clear the positioning of clothing, do well the concept and content.

After studying competitors' products and similar best-selling benchmarks, we should combine ourselves with the understanding of our target customers.

The brand concept includes positioning, brand core values, slogans and so on.

In the network channel, customers do not buy products before, impress them is your language description.

Copywriting should clearly express the USP (unique selling point) of the product.

The fourth step is to form a three-dimensional network marketing system.

Relying solely on the third party platform to wait for customers to come to the door, this kind of network marketing is actually of no value.

After the third party platform shop has been built, the company needs to expand its network dissemination.

We can spread the well designed content through various channels, such as official website, blog, podcast, Baidu post bar, micro-blog, WeChat, forum, community and so on. The purpose is to draw traffic to our own.

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The spread of this time mainly expresses three aspects: who I am, what benefits the customers can come to the shop, and how the past customers evaluate our products.

In this way, a three-dimensional network marketing system with multiple channels around one core has been established.