What Does The US Entity Retail Call The Electricity Supplier Rely On?

During the holiday shopping season this year, consumers can download an application in the stores of Messi department store, so as to conveniently find the counters needed.

In JCPenney, consumers can take pictures of all kinds of goods and quickly find out whether there are similar products in the shop.

Staples is testing an application to help consumers understand the comparison between commodity prices and Amazon and other competitors.

At present, American entities

Is trying to win the market from the electricity supplier competitors.

The electronic business platform usually provides mobile phone applications to help consumers find more favorable information, and these retailers will try to bring new functions through mobile phones in the holiday season this year.

Some of these new applications can help consumers book goods that are out of stock and deliver goods to the door. Some can help consumers to see the prices of different retailers, and others can easily call salesmen.

However, this year's holiday season, these retailers' efforts will face two important challenges.

On the one hand, it is not easy to attract users to use new technology. Such technology is often unstable and depends on the store system.

On the other hand, consumers also need to believe that physical retailers can bring competitive prices and convenience.

According to IBM's data, last year,

Retail sales increased by 34% through mobile phones.

The company expects that more than 40% of online traffic and about 20% of sales will come from smartphones this Thanksgiving weekend.

A survey of over 3000 people by Reuters / Ipsos showed that about half of the respondents said they would use mobile phones when shopping in stores during the holiday season, such as price comparison, photo taking and search for goods.

Last year, only about 42% of respondents said they would use mobile phones when shopping.

Jay Henderson Henderson, head of the IBM cloud computing marketing platform, said that the company without the development of mobile services would be playing a very dangerous game, "said Jay.

"If you can't provide a more personalized experience through mobile devices, retailers will lose customers," he said.

In addition to launching a pilot project to inform consumers about the location of merchandise in the store, Messi also learned from Tinder's creativity to recommend products to users online.

Users can use sliding gestures to show whether they like a product.

Staples Global

Faisal Masud, executive vice president, said that Staples had realized that consumers had to meet the demand for cheap goods. Fasall Masood,

Like many other retailers, the company will price the standard electricity providers and other physical retailers, including Amazon, best buy and Office Depot.

Companies that provide web application and store technology also need to develop new mobile applications and systems, which means they need to ensure that WiFi networks and terminals in the store are kept normal.

Recently, there was a problem that the Staples stores in New York had not been able to work properly, and the WiFi network of JCPenney was unable to connect.

Both companies have said that these problems are not common, and they also have backup systems.

Perry Kramer, vice president of Retail Partners in Boston, said: "poor execution plan is worse than no mobile strategy". (Perry Kramer)

The risk is that it means that you may lose customers in a longer time. "

The application of JCPenny can also scan bar code to get commodity information and help consumers order goods that are out of stock.

In addition, this application can also save digital coupons.

These two functions are becoming more and more common in the application of retailers.

JCPenney spokesperson Kate Kultas (Kate Coultas) said: "we hope to optimize the shopping experience through mobile phones in the store."

The company is pushing mobile services this year.

In addition, retail stores are trying to make customer service easier.

Best buy apps help shoppers make phone calls, send messages or send emails to store salesmen.

Taghit is testing the "Digital Service Ambassador" in 25 stores in Losangeles to help consumers use Taghit's applications.

Ulta Beauty is testing an application to help salespeople get consumer information and recommend products that they may be interested in.