The Reality Of Cinderella'S "Crystal Shoes" Performance

In the early morning of November 11th, the end of Tmall's double 11 World Carnival Gala was broadcast, and the Tmall promotional film showed the growth story of several online stores.

Cinderella

"The story of Qin Hongmei, one of the founders of Man Yu shop in Ziyang, Sichuan, tells the story of the 26 year old girl who came from Hubei Enshi to open a shop to sell women's shoes with her fiancee in Ziyang. In the past 6 years, it has risen from 300 yuan to 200 thousand yuan.

"Today's turnover will exceed 5 million, exceeding the best performance in history."

On the afternoon of 11, at 3 o'clock, the reporter saw Qin Hongmei, who fought for the double 11 all night. She was already full of blood and raised her heart.

Because of love, Cinderella came to open shop in Sichuan.

After graduating from high school, Qin Hongmei went down to work in Fujian.

In April 2009, Luo Mingfu, her boyfriend's brother, called her and invited her to come back and open the shop together.

"We can't wait any longer. This is a good opportunity for development."

Luo Mingfu's sentence on the phone is so impressive to Qin Hongmei.

At that time, Qin Hongmei, 20, had never bought a book online, nor had he heard of Taobao.

In July 2009, Qin Hongmei bid farewell to his work for a year in Fujian, with the dream of starting an undertaking and the longing for love, and came to Ziyang, the hometown of his boyfriend.

Luo Mingfu and her boyfriend's brother, Luo Mingfu, open shop to sell women's shoes.

Online stores just started reselling game equipment and point cards online, but as the Internet matures, the game virtual economy is being regulated, and the management situation is very optimistic. Qin Hongmei and Luo Mingfu have to give up.

In September 1, 2009, Qin Hongmei and Luo Mingfu officially registered the Ziyang strong trading company, and registered the "strong feeling man" brand.

They began to try to run things, "Chengdu.

In the whole country has certain superiority, is precisely saw this point therefore chose the female shoes this profession.

Wages 6 years to 50 times 26 years old girls annual salary 200 thousand

In the early days of entrepreneurship, Qin Hongmei was one of the founders of the company. He also had multiple jobs in the company, but the monthly salary was only 300 yuan.

"Every day keeps orders online, and can't go out shopping like other girls."

Qin Hongmei said that in 2009, she could earn 1500 yuan in Fujian, and 300 yuan was still not enough for her.

From 2009 to 2012, after more than three years of development, Qin Hongmei's team developed from 2 to more than 20, but the management situation has not been ideal. Many employees who initially joined the company began to leave. "The biggest problem troubling our team is how to highlight the encirclement in the electricity supplier, and how to make our products more recognized and favored by consumers."

In 2012, with the support and advantages of the pat net platform, they opened the market.

In a short span of a year, the company's annual sales rose from 60 million to more than 20, and the team expanded from the initial more than 20 to more than 60.

Qin Hongmei goes to work at 8 a.m. every morning, and does not rest until 10 p.m.. He eats his bowl and stares at the computer screen.

Luo Mingfu had no more rest time. He arrived at Lotus Pond in Chengdu at 12 every night at 4 a.m. and returned to Ziyang at 4 a.m. to start packing and delivering.

Luo Mingfu has tasted the sweetness in his hard work. "Chengdu is the capital of women's shoes. If I choose this item to open online shop, there will be a bright future."

"Then the annual wage increase."

Qin Hongmei said that his monthly salary rose from 300 yuan to 900 yuan. Now he has taken up the annual salary, more than 200 thousand yuan a year, and the company's staff has developed to more than 90 people. Qin Hongmei has been the full-time chief financial officer of the company.

Set up shoes factory double eleven sales break 5 million

Online stores are getting better and better, and sales are increasing.

"Because the products are all on behalf of the production, the quality is uneven."

Qin Hongmei remembers that with the increase of orders, complaints and after-sale also increased.

Degumming, we hope that our online stores go further, so we pay great attention to quality.

In 2012, Qin Hongmei and Luo Mingfu decided to set up their own factories.

"There were only two computers and a printer in the 3 bedroom and one hall house."

Qin Hongmei said, now the company office area exceeds 1000 square meters, the warehouse area also reaches 1000 square meters.

The company moved 4 times and moved bigger and bigger, and eventually moved out of a shoemaking factory.

This year's double eleven sales volume has exceeded 5 million, and it has long been the leading supplier of Ziyang's local e-commerce enterprises.

Qin Hongmei, a sleepless night, said that many business entrepreneurs have had similar experiences. One person has more posts than a chicken, so they sleep later than dogs. Although they are very hardworking every day, they still struggle like their chickens and blood everyday.