How To Regulate The Price Regulation Of Brand Clothing Stores?

For all clothing stores, price regulation is a necessary link. Then, what principles should the brand clothing store pay attention to when controlling prices? How can we achieve the best results?

There must be a financial concept when formulating prices, that is to say, we should understand the relationship between price setting and profit and loss balance.

After the profit and loss balance point, all the inventory turnover is pure profit, so the stock at this time is equal to the profit, the purpose is to digest the recycling fund, so at this time, the price of the commodity should not be considered too much.

In other words, if converted directly into cash, then

It's pure profit.

So we need to have a general analysis of profit and loss, balance of profits and losses, so that it will be more accurate.

(but it is important to note that it can not affect the subsequent sales, because it is not the operation of the brand name goods, to maintain the brand image).

It is not that we should not consider profits. Instead, we must pay attention to maximizing profits.

There are some skills in price regulation, such as two principles: the best selling and the worst.

To maintain a relatively low price and win the maximum profit by intermediate goods, the reason is that the best selling products are popular among people. They are both cognitively and easily accepted, so if we adjust the price on this commodity, it will make the customers feel that our brand is cheap and good quality.

Unsalable goods can not be sold for certain reasons, but they are not a factor of quality. When prices have advantages, they can also achieve the best selling results, reduce inventory and return funds.

Therefore, the effect of the main selling in the middle is the biggest profit.

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Clothing sales promotion is a way for clothing stores to cope with competition from other clothing stores.

Nevertheless, clothing sales promotion is done, which can greatly increase the turnover of clothing stores.

However, it is worth noting that there are two "warning lines" in Clothing promotion activities. These two warning lines are absolutely insurmountable. Otherwise, the promotion of clothing is hard to succeed.

Next, Xiaobian will tell you about these two warning lines in detail.

The first is the warning line of opportunity.

The clothing promotion must choose the good promotion opportunity.

For a long time, the Chinese people are very particular about the timing of the day, the right place and the people, which is the so-called timing problem. Whatever happens, they must be smooth and smooth.

Choose a good time to promote sales.

Clothing promotion is also the same. Choosing a good time to promote sales is an important condition for sales promotion to be successful.

If we do not pay attention to the rationality of the time, we may succeed in the opposite direction, but the probability of failure will be greater.

The second is the "warning line" of "degree".

Clothing sales promotion must grasp a degree, can not be overdone.

If the price of Clothing promotion is lower than the cost price, the more sales promotion, the more serious the loss will be.

The promotion time of clothing can not be too long.

If the promotion of clothing as a long-term job, not only can not afford to shop, as consumers will feel tired, then the promotion of clothing sales has lost its meaning.

Moreover, excessive Clothing promotion will also create a bad impression in the minds of consumers, and will want to say if there are any major problems in the product of the store, otherwise it will not continue to be promoted so much.

Once the customer has such a psychological impact, it is very bad and very unfavorable for the clothing store.

The above is the two warning line that clothing sales promotion can not pass through, and friends who are ready to do or are making clothing promotions must be careful not to cross these two warning lines, or else they will lose more.