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    Mcarthurglen Is Brewing A New Round Of Expansion Plan

    2015/3/26 11:58:00 18

    McarthurglenExpansion PlanOle Brand

    It is understood that the McArthurGlen outlets Center belongs to the McArthurGlen group. Since 1995, the group has introduced the concept of design brand outlets to Europe, and now has 20 design brands outlets outlets. McArthurGlen specializes in top international luxury goods, high-end designer brand and chain brand clothing, offering 30%-70% discount for customers throughout the year. Up to now, McArthurGlen has 600 thousand square meters of retail real estate.

    McArthurGlen brand Outlet The center is a fashionable cafe and restaurant with stylish architectural design. McArthurGlen CEO Julia Calabrese The design brand outlets is concerned about quality and detail.

    The attention to the details also allowed the outlets to win the attention of many consumers. According to statistics, customers who visit McArthurGlen spend 3 hours on average shopping. The average customer visits Europe every year. McArthurGlen Famous outlets 7 times.

    In terms of contribution to international tourism, the sales of taxable sales of McArthurGlen's 20 famous outlets in 2013 set a new record. McArthurGlen responsible person said, McArthurGlen flagship outlets's tourism consumption (tax-free shopping and European domestic passenger consumption) accounted for about 1/3 of the total sales. According to the tax-free shopping quota, Russia is the largest source of tourists, followed by China.

    In 2011-2013 years, 20 shops from the McArthurGlen outlets outlets, the total sales tax exempt from Chinese customers increased 4 times. The average consumption of each international customer in the outlets is more than 6 times that of the local customers. Chinese customers spend 10 times more on average than the local customers in the flagship outlets in Italy.

    In order to have a better consumer experience, McArthurGlen has expanded its online business and launched the McArthurGlen app outlets. Consumers can join the McArthurGlen Privilege Club through this application and browse the store guide of 20 McArthurGlen outlets, including brand list and outlets information. McArthurGlen also hopes to add the "Google business insider" function in the application to enable consumers to stay away from home and visit the McArthurGlen outlets in virtual reality.


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