Logistics War: Ali, Jingdong Go To The Countryside To Fight Logistics

After nearly two years of low-key layout, Alibaba's secret weapon, the rookie network, has finally begun to move from behind the scenes to the stage.

Yesterday (March 24th), the rookie network first released the logistics data of Alibaba village village: about 13% of the orders can be delivered on the same day or the next day. At the same time, vice president of the rookie network Wan Lin also recently explained the development strategy of rookie for the first time.

In 2015, which was known as the "rural electricity supplier enlightenment year", Jingdong's "rural electricity supplier strategy" also accelerated. The "Jingdong service store" service featuring the delivery, installation and after-sale service of large household appliances has been able to cover nearly 60 thousand administrative villages.

An industry insider told reporters that, apart from the relatively mature urban logistics, rural logistics started late and difficult, but the hundreds of millions of rural electricity supplier market that was leveraged is a new battleground including Ali, Jingdong and many other leading enterprises. The start of the battle of logistics in the village will speed up the development of rural e-commerce in 2015.

According to the prediction of Ali Research Institute, by 2016, the scale of the nationwide rural online shopping market is expected to reach 460 billion yuan. However, the consensus of the industry is that the biggest obstacle to the development of rural electric business is the key to competition.

In 2014, the State Post Office launched the three projects: "westward, downward and outward". "Express delivery to the countryside" has officially entered the acceleration stage. In mid March this year, the four departments of the Ministry of transport, the Ministry of agriculture, the supply and Marketing Cooperative headquarters and the State Post Office jointly issued the "opinions on promoting the healthy development of rural logistics and speeding up the modernization of service agriculture", with unprecedented efforts to encourage the development of rural markets.

With the help of the policy, in October 2014, Ali group first announced the plan to start the "thousand counties and ten thousand villages" plan, invested 10 billion yuan in 3~5, set up 1000 county-level operation centers and 100 thousand village service stations, and Jingdong set up the first Jingdong service shop in November 2014.

The latest data provided by the rookie network to reporters show that through the joint day and Shun, up to now, Ali has established a network covering 2800 districts and counties nationwide. It includes more than 7600 county-level outlets, 26 thousand township level outlets and 190 thousand village level outlets.

As Ali fought the most fierce opponent of the battle of logistics in the village, Jingdong naturally refused to be outdone. It is reported that in 2015, the goal of Jingdong's "electricity supplier going to the countryside" was to open 500 new county service centers, recruit tens of thousands of rural promoters, and open about 1000 Jingdong service shops.

about Electric business enterprise Accelerate the layout of the rural market phenomenon, insiders analysis that the road into the village is no longer difficult, the rural online shopping habits are also increasingly cultivated, for low price low profit electricity providers, higher logistics costs in rural areas is still the biggest challenge.

Since its establishment in May 2013, it has been jointly established by Ali group, Yintai group and Fosun Group, and Shun Feng and three links one da (Shen Tong, Tong Tong, Zhong Tong, rhyda). Rookie network "There has been little appearance. Recently, one of the main reasons for its beginning to move from behind the scenes to the stage is that after nearly two years of intensive layout, it has finally completed the nationwide coverage. Logistics network 。

For the first published "human network", Wan Lin explains that it refers to the last 1 kilometers of logistics services and convenience services and O2O based on various consumer life scenarios. At present, "rookie post" has developed 20 thousand outlets, will continue to expand the scale in the future, and will soon be launched on the basis of human products.

At the beginning of the rookie network, the data-driven cloud supply chain collaboration platform, Skynet, has been put forward. It emphasizes the exchange and sharing of e-commerce and logistics data. The "ground network" is responsible for constantly gathering goods, popularity and even industries with rookie as the starting point to enable Skynet's data capacity to truly run on the ground.

According to the plan, the rookie will use 5~8 years to build an open and social logistics infrastructure across the country. It will support the retail sales of 30 billion yuan per year (about 10 trillion yuan) in the future, and support the 24 hour delivery of any online shopping anywhere in the country.

Aforementioned insiders told reporters that as a rookie network of Alibaba's "iron triangle", the responsibility of building "logistics ecosystem" is a crucial part of Ali's breakout of electricity providers. In order to achieve 24 hours of delivery nationwide, rural logistics will be the biggest challenge.