Wangfujing Intends To Open Mini MALL In Nancheng City

After leaving in April, the Wangfujing department store will recover its property.

Wangfujing department store official told reporters that Wangfujing department store will pform the shop into Mini Mall.

Facing the rather complicated consumption structure of Nancheng, the location of new store is different from that of Wangfujing department stores in the past. It will mainly consider the consumer demand orientation of children, home textiles, catering, life and other close to community residents.

Affected by related policies, the activity of high-end consumption has dropped sharply in recent two years.

After consumption gradually returns to rationality, most department stores have new thoughts on location, commodity mix and business category.

Beijing Business Daily reporter found that Tianhong Department store, Chongqing department store, Guangzhou friendship, first business group, big business shares, Shanghai Bailian department store and other department stores after sorting out the main business of the department store, Oteri J, shopping center, finance, convenience stores and other areas to find new growth points.

The official said that Wangfujing department store will explore community business through the right anmen project, which is one of the future development directions of Wangfujing department store.

Community business is also the key support area of Beijing's commercial work in recent years.

Last year, the Beijing Municipal Commerce Commission put forward the first proposal to increase the community business convenience service complex in the community service mode, covering seven services including hairdressing, hairdressing, collection and payment.

Yi Shi Da square and Gan Jia Kou building are the first batch of pilot enterprises.

At present, Wangfujing department store has 5 projects in Beijing, including Beijing department store, Shuang an shopping center, Changan shopping center, Dongan market and Wangfujing department store Daxing shop.

In these projects, Changan shopping malls have changed from high-end and fine positioning to regional department stores, and delivery services have been launched within a certain range.

In August last year, after deepening the reform of the whole channel, Wangfujing department store made drastic changes in the Beijing region.

In December, the Beijing regional center was set up to undertake the main business management indicators of the existing 5 stores.

The Beijing regional center will be responsible for coordinating the important resources of Beijing's operation and management, including the centralized planning of commodities, marketing and services in Beijing, and the adjustment of Beijing stores.

about

Wangfujing department store has been flat since 2011.

In 2010, the development focus of Wangfujing department store returned to the base camp of Beijing. It launched the first sub brand hQ Shang Ke department store, and realized the new town business. Wangfujing department store Daxing shop opened in the same year.

In 2013, because of the pformation of Zhong Kun square in the Big Bell Temple, hQ Shang Ke department store was closed.

In the downturn of the retail market, Wangfujing department store bought spring department stores, supplemented high-end department stores and Oteri J business, and joined hands with Tencent.

Transformation of chemistry.

However, Wangfujing department store's latest 2014 earnings report showed that both revenues and net profits fell by 7.64% and 8.63% respectively.

From the sub regional performance, as the main source of the company's revenue and profits, the stores in the first tier cities such as Beijing and Guangzhou are subject to the macro environment.

The impact is more serious, which has lowered the overall income level of Wangfujing department stores.

North China (Beijing, Shanxi, Inner Mongolia and other places) business revenue fell 14.6%.

In the opening of new stores, Wangfujing department stores have become more conservative in recent years.

In last year's mid-term plan, there was only one store opening plan for Wangfujing department store in Jiaozuo.

In the next 2-3 years, there will be 5-6 shopping centers in Wangfujing department store.

The first orlies project with spring department stores will be unveiled in Xi'an in 2016.

Because of the support of two star stores in Beijing department store and Shuang an shopping mall, Wangfujing department store does not develop much of Beijing base camp.

Since last year, Wangfujing department store has invested more energy in the Beijing market.

Last year, the Dongan market underwent a major adjustment. The pformation of the youth trend Pavilion and the seamless link Beijing APM are more compatible with the target audience.

Shuang an mall is one of the most important pilot stores in Wangfujing department store.

The Beijing department store will adjust its positioning this year, which may reduce the high-end positioning.