The Overall Growth Rate Of The Luxury Goods Industry Is Somewhat Unsightly.

At present, the overall growth rate of the luxury goods industry has dropped to a single digit. Consumers are starting to choose more discount sales and turn to light luxury brands with relatively low price, such as Furla, Longchamp and KateSpade.

Luxury brands, including Chanel, LouisVuitton, Prada and Gucci, continue to raise their pricing in the euro zone, which has caused a great blow to the desire of tourists and local consumers, so that customers are beginning to consider the cost performance of these luxury goods.

Claudiad Arpizio, partner, said: "I think they are going up too fast.

Obviously, over the past three to five years, these brands have been too focused on the Chinese market, ignoring the feelings of local consumers.

Claudia predicts that those will be located in the next few years.

Besides, sales of retail outlets that often offer quarterly sales discounts will increase to about 10% of total sales, up from 5% in 2012.

According to Bain&Co's survey, some of the best sellers have been sold in the past three to four years.

Prices have risen by 30% to 50%.

The BostonConsultingGroup study showed that between 2002 and 2012, the average annual price growth of luxury goods was 14%, while the annual average inflation rate was only 2.5%.

Although prices continue to rise, the quality of luxury goods is not obvious, which is a deterrent to many consumers.

The reason for this luxury brand is that production costs are rising, such as rising prices of leather raw materials.

In addition, these brands also hope to reduce the price gap between luxury goods in the euro area and China through price increases.

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Today, when social media swept the fashion industry, Burberry and other brands took the lead in trying out new marketing platforms like Snapchat and Instagram to expand internet influence.

In addition to regular advertising posters, fashion week show is undergoing changes.

Not only are brands active to open live broadcast on social media, but guests sitting in the show can also upload pictures and videos by mobile phone, making the fashion conferences for elite groups easy to get.

But now there is a movement against the trend.

According to reports, Italy brand MSGM recently decided to ban guests from taking out mobile phones at the upcoming Milan Fashion Week conference.

The purpose is to prohibit the use of social media to open live photos.

Massimo Giorgetti, the creative director of MSGM, gave her request to the invited media and buyers: "pack up your cell phones and enjoy the show!"

Giorgetti is puzzled by all this, and he has not yet got the answer to whether "social media is really conducive to the development of fashion business."

So now he chooses to stick to the rule.

"I also swear that I will not send any pictures before the new series in summer.

It's hard to make a decision, but I really don't understand how social media affects fashion industry.

I think it's a familiar way for us to publish professional photography advertisements, and consumers are confused now.

They really don't know how the world works.

It made me dizzy. A few days ago, I saw a skirt of MSGM in La Rinascente store in Milan. I never saw that skirt in social media. Then I realized that I had forgotten it. Oh, my God, I don't remember what I designed myself.

It shouldn't happen again. "

Designers like Giorgett are tired of social media.

Earlier this month, the French brand Jacquemus also announced that they banned guests from publishing any photos of the 2016 Paris Fashion Week Spring Fashion Show on Instagram.

In fact, the fact that people are too persistent in the Internet world to ignore reality is very common in London men's week in early January. When the sound of music rings, and the models are not yet on the stage, the guests are ready for their smart phones. They are all pointing at the end of the T platform, waiting for the first work to appear.

The result is that people's eyes are always staring at the screen of the cell phone. After taking the picture or recording the video, they will spend some time processing filters, @ friends and clicking on the send, which may have missed several shows in these few minutes.

The fashion show turned into a fashion show on Instagram instead of a live performance.

This trend is closely related to the daily life habits of today's consumers. When Instagram and other photo sharing software become an indispensable part of life, it means that advertisements can only reach the most active audience if they go there.

So nowadays, brands have added many KOL names to the invitation list of fashion week. These people are active in the Internet world, and have a large number of fans who have never met.